2020

Постійне посилання на фонд

https://ur.knute.edu.ua/handle/123456789/31

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Administration of non-state pension funds: domestic and foreign experience
(KNUTE, 2020) Ratushnyak Denys
Ensuring the well-being of people of retirement age is a necessary prerequisite for the formation of Ukraine as a welfare state. Fulfillment of this task along with ensuring the interests of the whole society is impossible without further reform of the domestic pension system. Today in Ukraine the pension system is in the process of transformation. The current pension system during the transition to a market economy has failed to provide sufficient benefits to retirees using a one-tier model of state pension insurance. This is evidenced by such factors as: increasing demographic burden; the inability of the traditional solidarity system, based on the principle of redistribution, to provide the necessary financial resources for the payment of decent pensions; social injustice of the existing system; low replacement rate, ie the ratio of pension to salary. Building a pension system that meets the requirements of a market economy is one of the most important tasks to be solved in the social sphere of the country.
Category management at the trade enterprise (on the materials of Globus-2013, LLC, Kotovsk)
(KNUTE, 2020) Babska Alina
Relevance of the research topic. One of the key concepts of management, which is directly related to the functions, goals, management process, as well as the work of managers and the distribution of powers between them to achieve a specific goal, is the category management system in the enterprise. The category management system of the enterprise is formed for the purpose of timely and high-quality implementation of all processes that take place in it. Category management is painstaking work and it will be run all the time while the company exists. Enterprise should get ready for the fact that it will have to revise and remake a lot of things - the classifier, prices, calculation, the system of entering the goods into the database, analytics and even the structure of the company. For the assortment permeates the entire company through and through and requires an integrated approach to management. Thus, the formation of an effective category management system within an individual enterprise contributes to the achievement of its goals and obje ctives. In the context of the above study of methodological approaches to the formation of the management system in the enterprise is an extremely important task. Theoretical, methodical and practical aspects of the formation of the management system at the enterprise were studied by such domestic and foreign scientists as: However, despite the numerous scientific achievements, the study of modern methodological approaches to the formation of the category management system at the enterprise requires further consideration, which once again proves the relevance of the topic of this final qualifying paper. The purpose of the final qualifying paper is to study the theoretical and methodological foundations of the category management system at the enterprise and justify ways to improve it. In accordance with this goal, the following tasks were set: – to find out the essence and role of the category management system in the enterprise; – to determine methodological approaches to the formation of the category management system at the enterprise; – provide organizational and economic characteristics of LLC " GLOBUS-2013"; – evaluate the effectiveness of the enterprise category management system; – to substantiate the directions of improvement of the enterprise category management system; – to carry out a forecast assessment of the effectiveness of the implementation of the proposed measures. The object of research is the process of forming a category management system in the enterprise. The subject of research is theoretical, methodological and practical aspects of the formation of the category management system at the enterprise. The theoretical basis of the study are the provisions of economics, the work of domestic and foreign scientists on the economics of services, organization and management of trade, the processes of trade and the consumer market. Approbation of research results. According to the results of the research, the scientific article " Category management in the enterprise management system " was published in the Collection of scientific articles of students of KNUTE (Appendix A). The scientific novelty of the obtained results is to improve the approach to the category management of the enterprise, which, in contrast to the existing ones, provides a choice of alternatives for development. The practical significance of the obtained results is to develop recommendations for changing the system of category management in the existing enterprise. Final qualifying paper structure. The final qualifying paper consists of an introduction, three sections, conclusions and a list of sources used. Th e total volume of the final qualifying paper is 63 pages, including a list of used sources and appendixes -are used in the final qualifying paper. The final qualifying paper contains 24 tables, 5 figures. The list of used sources contains 45 names, set out on 5 pages. The final qualifying paper contains appendices set out on 6 pages.
Competitive strategies for the development of financial institutions (except banks)
(KNUTE, 2020) Lenchenko Maksym
The relevance of the topic is that the number of non-banking financial institutions in the country grows and accordingly requires regulation of non-banking financial market and legislative changes in the direction of regulatory environment approximation to international standards. Currently, Ukraine provides for a comprehensive settlement of relations on the market, which involves the implementation of international standards IAIS, IOPS та IOSCO, as well as the requirements of EU acts, the issue of the procedure for withdrawal of insolvent non-bank financial institutions from the market remains unresolved. Analysis of publications and researches. Outstanding scientists carried out research on competitiveness and development of non-banking financial institutions: O. Dorosh, M. Porter, O.P.Sielnik. Dragan O.I. etc. The study and analysis of these publications give us the opportunity to analyze and draw conclusions.
CORPORATE HOTEL SALES PROMOTION SYSTEM «PREMIER INTERNATIONAL» HOTEL CHAIN
(KNUTE, 2020) Samarina Anastasiia
The hotel industry has grown rapidly in the last few years, earning large profits. The hotel business represents a huge potential for the market, as tourism in Ukraine has been rising lately. Every year the number of hotels increased, the old ones were reconstructed, and in large cities the number of international hotels increased. Marketing takes a huge role in the hotel, providing customer satisfaction and success at the competition. There is a lot of competition in the market and it is necessary to do marketing efforts aimed at achieving stable results for a sufficiently long period of time. In modern economic realities, in order to achieve success and strengthen hotel position in the service market, it is necessary to convey to consumers the benefits of the services provided by the hotel industry. In a competitive environment, hotels need to develop measures that would contribute to both the growth of demand for hotel services and the formation of a permanent customer base. There are many factors that affect the efficiency and profitability of hotels. Оne of the main factors being promotion. The dynamic development of the sphere of hotel services has led to the formation of a whole system for their promotion. The term «promotion», which means advancement, stimulation has firmly established its position in the modern world. The corporate hotel sales promotion system plays an important role in the marketing system of the company. It covers a large list of different ways to promote products and services. Its purpose is to increase the demand and sales of go ods and services. Therefore, it is so important for the hotel management to pay attention to the development of high-quality and effective promotion of the company. Purpose of research is to develop theoretical and methodological regulations, methods of effectiveness estimation, guidelines and suggestions for the organization of corporate hotel sales promotion system «Premier International» hotel chain, and implementation of new principals in overall operation of the hotel based on the study of new conceptual framework and methodological approaches to improve the assessment of the development of theoretical basis and creation of practical recommendations for sales promotion system. To achieve the goal of the work, it is necessary to solve the following tasks: to define the role of corporate system of service promotion in hotel business; to consider the organizational mechanism of service promotion of hotel business; give a general description of the «Premier International» hotel chain; describe the features of the corporate sales promotion system in «Premier International» hotel chain; evaluate the economic assessment of the hotel Premier Palace Kyiv; improvement proposals for the corporate service promotion system in «Premier International» hotel chain. The object of research is corporate hotel sales promotion system. The subject of research exploration of the theoretical positions, methodical basis and practical recommendations of forming the corporate hotel sales promotion system in «Premier International» hotel chain. Methods of research. Different methods and techniques of scientific research are used in this work: statistical observations – for establishing the dynamics of individual indicators, analysis and synthesis – for structuring approaches to classification, comparison, grouping, typing – for comparative analysis of indicators of the development of a hotel enterprise – in order to study the peculiarities of formation franchising development strategies, expert estimation techniques, mathematical methods.
CORPORATE SYSTEM OF HOTEL SERVICES PROMOTION BY RADISSON BLU
(KNUTE, 2020) Ramik Anna
In the hotel business, there are about 150 names of hotel operators or brands of hotel chains. Indeed, over the past hundred years, branding has become a very important part of the hotel industry. But only a few hotel brands made it to the list of the world's 100 most popular brands. And as a result of the expansion of the hospitality industry over the past years, many travel destinations have enriched their potential precisely with the presence of these highly reputable hotel brands. In the context of the current state of the hospitality services market, the content of the concept of "competitiveness" is changing, today it implies not only a special approach to the formation of pricing policy, but a whole range of measures aimed at improving the quality of services, developing the company's image, strengthening its own trademark (brand), using customer-oriented approach to customer service. All this makes the brand an effective tool for business development. The key goal of creating an effective brand is to achieve long-term competitive advantages in promoting a product or service in the market. Currently, many hospitality enterprises are faced with the fact that competitors are trying in their services to reproduce the qualities and characteristics of the best hotel chains - world leaders, which inevitably leads to a great similarity of the offered hotel service s and to some extent complicates the choice of consumers. A brand in the classical sense is an image in the perception of the consumer, a set of impressions and associations, it is this image that allows the consumer to distinguish and choose one or anothe r product or service. In turn, this process is defined in special marketing terminology as branding. Branding refers to the process of brand management, including brand creation, brand promotion to the market, and brand adaptation to changing conditions o f the external and internal environment. The value of a hotel brand is often distinguished by its tangible and intangible value. Brand intangible value usually includes those aspects that are most obvious to the consumer, but which are much more difficult to assess in specific amounts. The best example of this is the name and brand image. On the other hand, tangible characteristics are those specific brand components that can be 8 precisely defined, measured, and thus evaluated. These include marketing and sa les infrastructure, strategic alliances, and loyalty programs, components that either have specific value or generate cash flows for the hospitality industry. Every day, independent hotel owners find it harder and harder to compete with large hotel chains to win and retain customers. Independent hotel owners face increasing challenges with personnel management, supplier contracts, and new challenges in a competitive environment — especially technological innovation that is becoming part of a hotel brand’s product offering. Independent hotel owners are increasingly recognizing that their hotel's performance could be greatly improved if it operated under the name and management of an internationally renowned brand. Moreover, many studies confirm that hoteliers are becoming convinced that by building their own local hotel brand, they are unlikely to be on a par with the most respected hotel managers who are the dominant players on the global stage. Because building a brand is not only about creating a genuine brand image. Indeed, in reality, the company's prestige is the result of serious and continuous operational improvements over the years, which are reflected in the quality of the product or service and its recognition. Each hotel strives to create a strong brand in its activities, while it must provide a link to every aspect of the enterprise -customer relationship in order to create a long-term relationship between the consumer and the hotel brand. A long -term relationship between the consumer and the brand, based on respect and trust, fosters a sustainable consumer preference for the hotel and its services. Consequently, the formation and management of brands in the hospitality industry is based on a process aimed at creating an atmosphere of consumer loyal ty. The relationship between a brand and a customer can also be based on the value proposition of the service itself. Many relationships between a brand and customers arise when the brand is viewed more in relation to the organization itself than to its products and services. In hospitality marketing, the quality and completeness of services directly depends on the position of the hotel company, therefore, the key point of branding is a hotel that can offer quality services. Purpose of research. The purpose of the study is to develop theoretical and methodological regulations and proposals for the formation of the corporate brand system of the Radisson hotel chain and the introduction of new concepts in the principles of hotel positioning, as well as new approaches to creating and improving the corporate brand system, taking into account new trends and research. The object of research is theoretical, methodological and practical aspect of corporate brand structure in hotel business. The subject of research is exploration of theoretical provisions, methodological framework for the formation of the corporate brand system, its components, the impact on the marketing component, consumers and effective use and positioning of the brand in the proper market system of hotel services. Also development and implementation of new aspects of the «Radisson Blu» corporate brand. Methods of research. Various research methods are used, including classification, analysis, structuring and synthesis of information and data. Also analysis of brand indicators, its parts, structuring and analysis of cream components of the brand. The third part of the work uses the method of focus group interviews, analysis and organization of these answers.
Developing of the trade enterprise`competitive strategy (on the matersals of "ENECOM-T"Ltd..Cerkassy)
(KNUTE, 2020) Onyshchenko Taras
Development of the competitive advantages of a trade enterprise (based on materials of «RESTORATSIA-SERVIS» LLC, Kyiv city)
(KNUTE, 2020) Ilchenko Iryna
The relevance of the study. In modern unstable economic conditions and intensive development of competition, the achievement of competitive advantages by the company is one of the most pressing issues. Competitive advantages of the enterprise are the basis of its successful activity in the competitive environment, therefore the formation and development of competitive advantages are one of the purposes for the enterprise. The ability to meet the unique needs of consumers to achieve economic benefits is the key to success for the company, which allows it to be competitive in the market. The development of competitive advantages of any enterprise is one of the conditions for ensuring its competitiveness. In today's fast-changing environment, every company must regularly assess and analyze changes in the external and internal environment of the organization. Given such trends, the study of methodological approaches to assessing the development of competitive advantage is relevant. Despite significant advances in the theory and practice of research into the development of competitive advantage, there are a number of issues that remain the subject of debate among economists. Thus, most scientific works of domestic and foreign scientists use a universal approach when considering the role of co mpetitive advantages of the enterprise in gaining more market share, taking into account the increasing intensity of industry competition. At the same time, the concepts and classification of competitive advantages of the enterprise are insufficiently systematized. Significant scientific contribution to the study of theoretical aspects and classification of competitive advantages of enterprises made by the following scientists: Amstrong G., Ansoff I., Breus S., Didenko E., Ivanova U., Kimberly A. Kotler F., Kuncoro W., Marshall A., Melnyk V., Piatnytska G.T., Porter M., Fathutdinov R.A. and others. The purpose of the study is to generalize and deepen the theoretical and methodological principles for the development of competitive advantages of the trade 4 enterprise and substantiation of practical measures to achieve them in the studied enterprise. According to the purpose, the following tasks were formulated and solved: – to determine the theoretical and methodological bases of development of competitive advantages of an enterprise; – to analyze the state and dynamics of indicators of economic activity of «Restoratsia-Servis» LLC, and also a level of development of the competitive advantage, strategic reserves of formation of competitive advantages, technical and organizational and economic opportunities to increase them; – to develop main directions of increase of competitive advantages taking into results of functioning and prospects of development of the «Restoratsia-Servis» LLC; – to substantiate the economic efficiency of the proposed directions of development of the competitive advantages of «Restoratsia-Servis» LLC. The object of the sudy is the process of formation and achievement of competitive advantages by the enterprise. The subject of the study is the development of competitive advantages of a trade enterprise. The empirical basis of the study is the materials of financial and statistical reporting of Limited Liability Company «Restoratsia-Servis». The enterprise is located at: Kyiv, Valeriia Lobanovskoho Avenue, 119. The main activity of the company is wholesale of porcelain, glassware and cleaning products. The overall performance of «Restoratsia-Servis» LLC in 2019 is defined as one that decreased slightly over the last study year. Research methods. In order to obtain sound conclusions in the process of writing the final qualifying work were used methods of scientific abstraction, analysis and synthesis, as well as methods of structural and systematic analysis, expert analysis, and the method of comparative characteristics. Information base of the research. In writing the final qualifying paper were used official materials of the State Statistics Service of Ukraine, scientific papers of domestic and foreign scientists, financial statements of the enterprise, as well as information resources of the world computer information network Internet. The scientific novelty of the final qualifying paper are: theoretical generalizations and development of scientific provisions on the formation of competitive advantages Structure and volume of the final qualifying paper . The final qualifying paper consists of an introduction, three parts, conclusions and suggestions, appendices and a list of sources used. The main text of the work is 52 pages, including 22 tables, 10 figures and 5 formulas. The list of used sources con tains 50 items listed on 7 pages. The work contains 14 appendices set out on 32 pages.
Development of the stock market in the context of the financial global trends
(KNUTE, 2020) Mishyna Anhelina
Relevance of research. The development of the modern stock market in Ukraine is a mandatory factor for the transition to a full–fledged market economy and improve the money supply system. In a market economy, the securities market is the main mechanism for redistribution of savings. The stock market is an important element of the country's economy, which has a list of its functions in the country's economic system. As part of the infrastructure, it can greatly simplify several tasks that the state sets itself to achieve economic growth. It also helps to transform the savings of the population into investments, thus helping to adapt the national economic system to the international environment. Developed infrastructure of the financial market of Ukraine is the main condition that is a challenge of today. And the effective functioning of the stock market allows for active social and economic development of the country and meeting the financial needs of entities. At the same time, the efficiency of the financial market depends on many objective and subjective factors, among which a special place is occupied by the creation of infrastructure adequate to the level of economic growth and financial relations. The development of the stock market at the present stage indicates that it does not perform its functions effectively. Therefore, the study of the stock market of Ukraine is a truly relevant topic.
DEVELOPMENT STRATEGY OF THE PUB «CRAZY JACK», KYIV
(KNUTE, 2020) Mishchyriak Anatasii
The topic of developing a development strategy for a catering enterprise is very relevant in our time. The food and entertainment industry is booming, and it's no surprise that these industries have very high profit margins. Money is willingly invested in such a business, and a growing market makes it possible for new enterprises to survive and develop. In Kiev, the capital of our country, there are a large number of worthy establishments where you can spend an evening or arrange business negotiations. It is not so difficult, having a sufficient amount of money, to open your own catering establishment, the main problem that most start-up entrepreneurs and those whose business has been affected by a number of external changes is keeping the establishment "afloat", which is exactly what is needed development of an enterprise development strategy. Today in Ukraine there is competition among catering establishments. However, this work is not just about a cafe or restaurant, but about a pub. This is the place that must compete while maintaining pristine culture and a fun, friendly atmosphere. That is why it is so important to have a development strategy that will help to identify the strengths that need to be identified and the weaknesses that need to be fought. When developing a strategy, it is necessary to take into account all the factors that affect the establishment. One of th e most common mistakes is ignoring the tastes of the target audience. At the initial stage, it is reasonable to focus on the immediate environment (offices within a radius of one kilometer from the institution, etc.) and among the “neighboring” audience to promote your institution. The audience of the restaurant, depending on the chosen niche, can be anything. However, for any segment and for any concept, there is an immutable rule: there should be at least 70% of all visitors who have regular customers. Otherwise, it is hard to expect the project to last. The "Crazy Jack" pub should be, first of all, cozy - such, entering which you can feel, if not at home, then at least as visiting your very good friends. Because the main difference between pubs is a friendly atmosphere in which everyone is happy and ready to treat you with a glass of cold beer. The relevance of this topic lies in the fact that there is an unstable economic situation around the world due to the coronavirus pandemic. That is why it is necessary to be able to qualitatively assess the situation, plan and make decisions about the further development of the institution. The process of creating a development strategy involves the use of a whole arsenal of techniques, methods and analyzes that allow the manager to make certain decisions based on a huge amount of information. And when combined with analytical and strategic skills, the manager not only solves an existing problem in a restaurant business, but also prevents new problems from arising in the future. And this, in turn, benefits both the enterprise and potential customers, i.e., creates benefits for all parties involved in the restaurant business. The purpose of this topic is to develop theoretical foundations for the formation and implementation of development strategies and recommendations for their improvement in the activities of the "Crazy Jack" pub. The immediate task of the work is to study, consider, describe and search for methods for solving the problems discovered in the current development strategy of this restaurant enterprise. The theoretical and methodological tools of this work are the analysis and study of the internal and external environment of the restaurant enterprise, the forecast of the success of the solution. The object of research is the "Crazy Jack" pub, because a pub is a promising establishment that can develop. The subject of the research is the development strategy of this pub. The thesis is divided into three sections. The first section describes the theoretical and methodological aspect of the development strategy and describes the history of the emergence of pubs in Ukraine in general. In addition, the section describes the activities at the enterprise in general terms, modern and relevant strategies.
Diagnosis of economic potential of the enterprise (based on materials of Mazars Ukraine LLC, Kyiv city)
(KNUTE, 2020) Pushkarov Vitalii
Annotation final qualifying paper performed on the topic: Diagnosis of economic potential of the enterprise (according to Mazars Ukraine LLC, Kyiv) The final qualifying work is devoted to the diagnosis of the economic potential of the enterprise. The paper solves an important scientific and practical task for the further development of theoretical foundations, methodological and practical proposals and recommendations for improving the process of diagnosing the economic potential of the enterprise. The dynamics of the main indicators of the enterprise during 2017 - 2019 is studied in order to diagnose the economic potential of the enterprise. Key words - enterprise potential, economic potential of the enterprise, assessment of economic potential of the enterprise, efficiency. Анотація випускної кваліфікаційної роботи, виконаної на тему: «Діагностика економічного потенціалу підприємства» (за матеріалами ТОВ «Мазар Україна», м.Київ) Випускна кваліфікаційна робота присвячена діагностики економічного потенціалу підприємтсва. У роботі вирішено важливе науково-практичне завдання щодо подальшого розвитку теоретичних основ, методичних і практичних пропозицій та рекомендацій з удосконалення процесу діагностики економічного потенціалу підприємства. Досліджено динаміку основних показників діяльності підприємства протягом 2017 – 2019 років з метою діагностики економічного потенціалу підприємства. Ключові слова - потенціал підприємства, економічний потенціал підприємства, оцінка економічного потенціалу підприємства, ефективність.
Distribution of hotel services for the inbound tourism segment of «Holiday Inn» hotel chain»
(KNUTE, 2020) Sadovska Daria
For hospitality industry, a key part of any revenue management strategy revolves around distribution channel management. An effective hotel distribution system is imperative for maintaining the partnerships and business relationships that are necessary in order to optimize sales and maximize revenue. Distribution channel management is an important concept within the hotel industry and the use of a distribution channel manager can improve associated processes. As a result, management can be made faster and more accurate, more dynamic pricing strategies can be adopted, visibility can be enhanced and revenue can be increased. Many scholars are engaged in studying issues of hotel distribution. Francis Buttle gave an overview about principles of hotel distribution and channel management (first published 1986 by Holt, Rinehart and Winston in Great Britain). Carroll B., Siguaw J., recognized evolution in electronic hotel distribution and its effects on hotel chain and intermediaries in 2003. A.Mazaraki, S.Shapoval, S.Melnichenko, M.Boyko and others co-authors recognized general solutions for creation an effective distribution process for hotel chain and presented manual HoReCa in 2017, Kyiv. Very important question in hospitality is to evaluate distribution channels, to determine effectiveness each of them and create powerful distribution system for excellent revenue results. Distribution can make or break a hotel chain. Therefore, despite the wide range of publications about it, the problems of creating distribution hotel system for the inbound segment of customers remain unsolved. Thereby, the issues of determining the essence of the hotel distribution, as well as its reflection in the revenue management require for a further study. Having reviewed a number of papers related to issues of distribution of hotel services, the purpose of the work is to research distribution system for inbound tourism segment in Holiday Inn Inc., Kyiv. In order to address the purpose of the research the following objectives should be fulfilled while conducting this study: to research essence of distribution; to define principles of distribution and channel management; to identify the main functions of (and flows in) channels of distribution; to describe at least 10 types of channel intermediary for hospitality services; to explain the differences between conventional and vertical marketing system; to recognize 4-step channel planning process; to explain the difference between physical distribution in a hospitality context; to identify the key variables to be considered when selecting a trading area and a particular site for location; to describe process of distribution of the hotel services for the inbound tourism segment. The object of the research is hotel distribution, process of distribution hotel services for the inbound tourism segment as well. Theoretical basis of research methodology is a systematic approach to the study of distribution processes, the performance of domestic and foreign scholars dealing with the approach of application principles of distribution and channel management. General scientific methods, e.g. the methods of analysis and synthesis, are used to illustrate the distribution process of hotel services, classification distribution channels, and its functions for needs of management. The comparison method is used to determine the most effective approaches to reflect information about distribution in hospitality area. The experience of Holiday Inn Inc. is shown in reflection of data about distribution and channel management. In addition, in the study capitalization of research and development of the distribution system of the hotel services.
Distribution policy of «Mama Manana» restaurant», LLC «Good Snack», Kyiv city
(KNUTE, 2020) Ponomarchuk Yulia
A distribution policy is the strategy applied by a company for the correct shipment of its products from the production chain to its positioning in the market. Distribution policies refer to the measures taken by a company, from manufacturing to packaging and final transport stages, to ensure the product reaches the most appropriate channels and points of distribution and does so within the planned launch and product replenishment times. The organization of effective distribution policy at the enterprise has very important and directly affects in the results of its activities, because the possibility of further production and the existence of the enterprise in general depends on whether the manufactured products will be sold. The distribution policy of restaurant enterprises is based on the realization of tangible and intangible results of the service. The main difference in the distribution policy of restaurant enterprises is to combine the process of selling products with the process of serving individual consumers and providing additional services. The tangible and intangible results of the service are interdependent and inseparable. The study of the main forms and methods of distribution is aimed at identifing promising means of promoting product to the end consumer and organizing its distribution based on a comprehensive analysis and evaluation of the effectiveness of used or planned to use channels and methods of distribution, including those used by competitors. Distribution management in external conditions an environment that is changing rapidly, necessitates improvement and is constant implementation of changes in distribution policy. Distribution policy can be defined as a multifaceted management process aimed at providing effective distribution of the enterprise in the long run in conditions of changing environment. Proper organization distribution management and timely implementation distribution strategies can provide the company with a stable position in the market and intensify it’s economic activity. The selection of distribution channels depends on several factors such as market type, product type, scale and number of producers, market structure of country and there is no predetermined rule which can determine the number of distribution channels without considering the above factors. The proper function of this network in society leads to consumers access to the goods and services at a reasonable cost. Economic balance and improvement of both production and consumption depends greatly on reformation and regulation of this network. Distribution channels are different based on their consumer and industrial market and based on the number of involving factors in distribution channel. The choice of distribution channels and channel members will have a huge impact on the company’s strategy. A careful attention should be also taken into account at different levels in distribution channels decision making process. Management of distribution policy in enterprises aims at effective and systematic use of all economic, organizational and social opportunities to achieve the ultimate goals of the operation of this enterprise in the market. The purpose of the work- is to study the theoretical foundations of the formation and implementation of distribution strategy and development of recommendations for their implementation in the activities of the restaurant business. The object of research- is the process of formation and implementatio n of the strategy of distribution of the restaurant business. Subject of research is theoretical, methodological and practical principles of development and implementation of the strategy of distribution of the restaurant business. Achieving the goal of the work involves solving the following tasks: - substantiate the essence of distribution activities of restaurant business enterprises; - characterize features of stimulation of distribution activity in a complex of marketing communications; - investigate the peculiarities of restaurant distribution management as a system, marketing and restaurant distribution services; - analyze the economic and financial and distribution activities of the restaurant "Mama Manana" in Kyiv; - evaluate the effectiveness of distribution activities of the restaurant "Mama Manana" in Kyiv; - determine the system of improving the distribution activities of the hotel "Mama Manana" in Kyiv; - substantiate the program of measures on the effectiveness of improving the distribution activities of the restaurant "Mama Manana" in Kyiv.
Efficiency of foreign economic activity of the enterprise (based on materials of State Enterprise "Hlukhiv Forestry", Hlukhiv)
(KNUTE, 2020) Pupkova Victoria
oreign economic activity (FEA) is an important and integral part of economic activity of enterprises and all participants in market relations. Currently, there is virtually no industry that does not have contacts with foreign markets. However, despite the great interest of business entities in exercising the right to enter the foreign market and carrying out foreign economic transactions, practice shows that the results of these activities are not always positive due to its low efficiency. Based on the exceptional importance of participation in foreign economic activity for domestic enterprises, we can reasonably say that in modern conditions the issues of assessing the effectiveness of management mechanisms in foreign economic activity are becoming increasingly important. Foreign economic activity is a significant factor in the development of national production. Effective foreign economic activity of enterprises contributes to strengthening the country's export potential, increasing the competitiveness of Ukrainian goods on world markets, forming a rational structure of exports and imports, attracting foreign investment, modern re-equipment of enterprises and more. Therefore, the implementation of a systematic assessment of the effectiveness of foreign economic activity allows the company to timely develop appropriate measures to improve it. Analysis of recent research and publications has shown that the problems of efficiency of foreign economic activity, as well as improving its efficiency are relevant and insufficiently addressed. This problem has been studied by such domestic scientists as A.A. Mazaraki, N.M. Ushakova, L.О. Ligonenko, O.I. Kirichеnko, G.О. Filatov and other economists. They consider the foreign economic activity of the enterprise through its international economic and trade relations, which include: exchange of goods, specialization and cooperation of production, scientific and technical cooperation, economic and technical assistance, joint ventures and other forms of economic cooperation. Such scientists as A.M. Vichevich, S.S. Grinkevich, A.I. Kredisov, O.A. Kirichenko, O.A. Shvydarenko are focusing on such aspects of the research issue as factors and motives of participation of enterprises in foreign economic activity, strategic goals and objectives of foreign economic activity of enterprises, the structure of the mechanism of management of foreign economic activity and its components. A research of the economic literature on the effectiveness of foreign economic activity of enterprises shows that at nowadays the issues of improving the efficiency of foreign economic activity remain insufficiently covered and developed in professional research, especially, the problems and measures to improve the efficiency of foreign economic activity in forestry enterprises.
Email-маркетинг (за матеріалами ТОВ«ЗАММЛЕР УКРАЇНА», м. Київ)
(КНТЕУ, 2020) Віллан Андрій
Віллан А. В., «Дослідження основних елементів email маркетингу та інтернет-розсилки підприємства» (за матеріалами ВНЗ «Київський національний торгівельно-економічний університет», м. Київ) – Рукопис. Випускна кваліфікаційна робота за спеціальністю 075 «Маркетинг» спеціалізацією «Маркетинг». – Київський національний торгівельно-економічний університет. – Київ 2019. Випускну кваліфікаційну роботу присвячено теоретичним, методичним і практичним засадам дослідження роботи електронних розсилок на прикладі підприємства. В процесі роботи зроблені висновки та пропозиції щодо оновлення та покращення елементів email маркетингу, можна визначати за рядом показників: фінансово-економічних, маркетингових, матеріально-технічних, та кадрових. Ключові слова: електронні розсилки, email маркетинг, маркетинг, електронна пошта ABSTRACT Willan A. W, "Research of the main elements of email marketing and Internet mailing of the enterprise" (based on the materials of the University "Kyiv National University of Trade and Economics", Kyiv) - Manuscript. Graduation qualification work in specialty 075 "Marketing" with specialization "Marketing". - Kyiv National University of Trade and Economics. - Kyiv 2019. The final qualification work is devoted to theoretical, methodical and practical bases of research of work of electronic mailings on an example of the enterprise. In the course of work the conclusions and offers concerning updating and improvement of elements of email marketing are made, it is possible to define on a number of indicators: financial and economic, marketing, logistical, and personnel. Keywords: e-mail, email marketing, marketing, e- mail.
EVALUATION OF THE EFFECTIVENESS OF FOREIGN ECONOMIC ACTIVITY OF THE ENTERPRISE (on the materials of the MILSTONE LLC)
(KNUTE, 2020) Slobodianiuk Diana
АНОТАЦІЯ ДО ВИПУСКНОЇ КВАЛІФІКАЦІЙНОЇ РОБОТИ на тему : Оцінка ефективності зовнішньоекономічної діяльності підприємства (на матеріалах ТОВ «Мілстон», м. Київ) Студентки 2 курсу, 4ам групи, спеціальності 073 «Менеджмент», спеціалізації «Менеджмент зовнішньоекономічної діяльності» Слободянюк Д. Випускна кваліфікаційна робота досліджує управління ефективністю зовнішньоекономічних операцій на підприємстві. Робота виконана на базі ТОВ «Мілстон». У першій главі розкриваються основні характеристики підприємства, його фінансово-господарська діяльність, ефективність зовнішньоекономічної діяльності підприємства ТОВ «Мілстон». У другому розділі дається комплексна оцінка ефективності зовнішньоекономічної діяльності ТОВ «Мілстон». Робота містить 22 таблиці,12 рисунків, 19 літературних джерел та 2 додатки. ABSTRACT FINAL QUALIFYING PAPER on the topic: «Evaluation of the effectiveness of foreign economic activity of the enterprise» (on the materials of the ―Milstone‖ LLC) Student of the 2 nd year, group 4am, specialty 073 ―Management‖, specialization ―Management of FEA‖ D. Slobodianiuk The final qualifying paper deals with the management of the efficiency of foreign economic operations at the enterprise. The work was performed on the basis of the “Milstone” LLC. The first chapter reveals the main characteristics of the enterprise, its financial and economic activity of the effectiveness of the foreign economic activity of an enterprise “Milstone” LLC. The second chapter provides a comprehensive assessment of the effectiveness of the foreign economic activity of “Milstone LLC”. The work contains: tables-22, figures-12, references-19 and appendices-2.
EVENT-МАРКЕТИНГ ЯК ІНСТРУМЕНТ МАРКЕТИНГОВОЇ КОМУНІКАЦІЇ ПІДПРИЄМСТВА ГОТЕЛЬНОГО ТИПУ (за матеріалами ПП Коцарь В.А., готель «Унава», м. Фастів)
(КНТЕУ, 2020) Приймак Ганна
Актуальність теми полягає у тому, що у ринкових умовах стає дедалі складніше зацікавити сучасного споживача простими рекламними повідомленнями. Компанії, які застосовують стандартний набір технік просування, вже не встигають відповідати сучасним тенденціям ринку, до того ж переваги споживачів швидко змінюються. На сучасному етапі споживачі вже не сприймають рекламну інформацію і навчилися від неї захищатися. Як наслідок, виникає необхідність створення нових підходів у просуванні. Нові шляхи просування мають створити у споживача відчуття свободи в своєму виборі і звільнити від впливу нав’язливої реклами. Сьогодні кожна рекламна кампанія, кожен вивід продукту на ринок супроводжується низкою різноманітних досліджень, тестів та опитувань, кожна рекламна ідея випробовується на фокус-групах, медіа-кампанії плануються за допомогою найновіших технологій та щодня відслідковуються й коригуються відповідно до отриманих результатів. В цій сфері вітчизняні маркетологи вже досягли європейського рівня, але такий вагомий інструмент як event-маркетинг знаходиться тільки на початку свого розвитку.
Financing of the residential real estate market:domestic and foreign experience
(KNUTE, 2020) Shabat Oleksandra
The actuality of the theme: Sustainable socio-economic development of any country is impossible without the effective functioning of mechanisms for providing quality financial services in the residential real estate market.The current economic situation in Ukraine is characterized by high turbulence and growing crisis processes, which negatively affects the financial and real sectors of the economy, reduces real incomes and slows down investment processes. In developed countries, housing construction is actively developing due to well-established and reliable financing mechanisms, primarily through bank lending.In contrast,high interest rates on borrowed resources in Ukraine,as w ell as imperfect risk management technologies and gaps in the assessment of technical aspects of investment construction projects limit the ability of domestic banks to lend to developers.At the same time,the renewal of the housing stock is due to the existence of an objective need for economic recovery. Reduction of investment activity and inflow of borrowed capital in the housing sector during the crisis significantly exacerbated the problem of low, by world standards, housing in Ukraine,which requires the development of ways to improve the interaction of resindetional real estate finance in order to balance their rights and interests.
Forecasting the impact of external factors on retail development (based on materials of «BUREAU VERITAS UKRAINE» LLC, Kyiv city)
(KNUTE, 2020) Vediankina Mariia
Forecasting as an objectively urgent need for further development of society traditionally occupies an important place in the theory and practice of economic process management. Thus, the correct and timely assessment of the prospects of the world market as a whole or its individual components is a prerequisite and prerequisite for achieving the necessary e fficiency of economic management of foreign economic activity at the national level and in relation to a particular company, firm-participant in international trade. Anticipation, which in practical foreign trade work takes the form of forecasting, ie purposeful development of specific forecasts of the world market as a whole or individual commodity markets, creates a reliable basis for developing optimal tactics and strategies for participation of a country or individual firm in international economic relations. In this case, foreign economic forecasts of the world market and its individual components must be combined and take into account independent forecasts of another nature, in particular, socio-economic, political, scientific, technical, environmental, demographic and many others, resulting in a balanced single information field within a common interdependent forecast system. The basis of forecasting are the laws of dialectics. The fundamental possibility of compiling a scientifically sound foreign economic forecast is determined by the objective presence of a direct causal link in the development of the world market and international trade. The task of developing a reliable, logical forecast is precisely to find new elements that generate the future against the background of the true state of the object under study, taking into account its past, and, exploring the main trends and the most important factors that determine them, to make sound judgments. about the most probable picture of development of the analyzed object in the considered perspective. All countries of the world are set for the long term, realizing that now we need new results and achievements in various sectors of the national economy, which involves the use of new methods, techniques and technologies, "tuned" for the future [5, p.10]. The purpose of this study to improve the process of forecasting the impact of external factors on retail development at the enterprise “BUREAU VERITAS” LLC, KYIV. According to the purpose, the following tasks were set before research: – to analyze the processes of market research and forecasting in LLC "Bureau Veritas"; – provide an assessment of the company's forecasts for the development of retail trade and the factors influencing it; – develop planning measures to improve the process of forecasting the activities of the enterprise; – provide a prognostic assessment of the results of improving the forecasting process at the enterprise.
Formation of the company's image in foreign markets (on the materials of the “Alfa Brok Service” LLC, Kyiv)
(KNUTE, 2020) Deviatkina Daria
АНОТАЦІЯ ДО ВИПУСКНОЇ КВАЛІФІКАЦІЙНОЇ РОБОТИ на тему : Формування іміджу підприємства на зовнішніх ринках (на матеріалах ТОВ «ТОВ «АльфаБрокСервіс», м. Бориспіль») Студентки 2 курсу, 4ам групи, спеціальності 073 «Менеджмент», спеціалізації «Менеджмент зовнішньоекономічної діяльності» Д. Девяткіної У випускній кваліфікаційній роботі розглянута і обгрунтована доцільність створення іміджу підприємства для здійснення ефективної діяльності на зовнішніх ринках. У процесі дослідження імідж компанії на зовнішніх ринках запропоновано розглядати з позиції об'єкта управління. Особливу увагу приділено вивченню особливостей і практичним аспектам формування іміджу підприємства на зовнішніх ринках. Визначено послідовні етапи та основні інструменти процесу створення позитивного іміджу компанії на міжнародних ринках. ABSTRACT FINAL QUALIFYING PAPER on the topic: «Formation of the company's image in foreign markets» (on the materials of the “Alfa Brok Service” LLC) Student of the 2 nd year, group 4am, specialty 073 “Management”, specialization “Management of FEA” D. Deviatkina The final qualifying paper considers and substantiates the feasibility of creating the image of the enterprise for implementation effective operations in foreign markets. In the process of research, the image of the enterprise on external markets proposed to consider from the perspective of the object of management. Particular attention is paid to the study of the features and practical aspects of forming the image of the enterprise in foreign markets. The sequential stages and the main tools of the process of creating a positive image of an enterprise on international markets
GLOBALISIERUNG UND VERURSACHTEN STRATEGIEN DER AUSSENWIRTSCHAFTSTÄTIGKEIT VON UNTERNEHMEN
(Державний торговельно-економічний університет, 2025) Bulgakova, Kateryna; Staatliche Universität für Handel und Wirtschaft
HOW DOES PARTICIPATION IN SCHOOL SOCIAL ACTIVITIES AFFECT THE SELF-CONFIDENCE AND SELF-ESTEEM OF CHILDREN WITH SPECIAL NEEDS?
(Державний торговельно-економічний університет, 2025) Mitsenko, Mariia; State University of Trade and Economics
HR MANAGEMENT IN THE RESTAURANT «GEGUTI», KYIV
(KNUTE, 2020) Ponomarenko Andrii
The state of Ukrainian business is fundamentally different from global trends - business is developing, but its growth is taking place according to its own laws. This fully applies to the restaurant sector. How does the restaurant business in Ukraine feel in reality today? The main feature that even the average person will notice is the growth in the number of fast food outlets. This rapid development is explained not only by the rapid pace of life, but also by the small costs of opening such establishments. Such restaurants are now a hit among various catering establishments. Famous restaurateurs create entire networks of such establishments, widely advertising the quality and availability of their products. And most of the democratic restaurants in Ukraine belong, nevertheless, not to famous chains, but to local restaurateurs who know the tastes of their city residents well. Along with fast food, the number of luxury restaurants is growing. These restaurants have banquet halls and bars. The interior should be decorated in an architectural and artistic style. The name of the restaurant, the general style of the exterior design and the interior are designed in the same direction. Also, as practice shows, original, creative cafes and restaurants are popular. For a restaurant to be profitable, a well-coordinated team must work inside the resta urant, which is created by the correct personnel management technique. For the selection of employees, there are schemes and principles with a clear algorithm of actions, both for newly opened restaurant business companies and for already existing restaurant business companies. «The theater begins with a coat rack, and a restaurant begins with the expression on the face of the first waiter you meet». The atmosphere of the establishment depends on the professionalism and hospitality of the staff, which affects the number of guests and, ultimately, the profit. The service staff is an integral part of the restaurant, the quality of which determines the overall impression of the guest. The staff performs the bulk of the service and operational work - both work with the premises, front and back office, and directly with clients. The general climate of the institution depends on the quality of personnel selection. Also, reliable restaurant staff is one of the most important features of a successful restaurant. The staff works tirelessly to provide customers with first class service. Customers visiting a restaurant do it not only for the food, but also for the experience. However, in a highly competitive restaurant industry, high rents and rising costs, one of the biggest challenges for restaurant owners is hiring the right team and building the right human resource structure for restaurants. The restaurant industry is notorious for high attrition rates and "personnel shortage", therefore requires an effective manage ment system. As such, you need to know the restaurant's personnel management plan, the different levels of personnel requirements and their job descriptions, the qualifications and experience required for each profile. The relevance of this topic lies in the importance of a qualitative approach to HR management, not only in the restaurant business, but also in any business, because the process of working with personnel involves the use of a whole arsenal of techniques and methods that allow HR manager to make certain decisions based on a huge volume information. And in combination with analytical and strategic skills, HR manager not only fixes an existing problem in a restaurant enterprise, but also prevents new problems from arising in the future. And this, in turn, benefits both the enterprise and potential customers, that is, it creates benefits for all parties involved in the activity of the restaurant enterprise . The purpose of this topic is to analyze the organizational and personnel activities of the restaurant enterprise "Geguti", analyze the personnel management system, search for its optimization processes, and also prove the need to optimize the activities of the enterprise as a whole. The immediate task of the work is to study, consider, describe a nd search for methods for solving the problems found in the structure of personnel management of this restaurant enterprise. The theoretical and methodological tools of this thesis are the analysis and research of the personnel policy of a restaurant enterprise, the effectiveness of this apparatus, the forecast of the success of the decision. The object of the research is the restaurant enterprise "Geguti", because this restaurant is a promising institution that can develop. The subject of the research was HR management in this restaurant. This thesis has three sections. The first section describes the theoretical and methodological aspect of HR activities in the enterprise in general terms, describes modern and relevant HR management systems in restaurants, and also provides a review of the reviewed literature. The purpose of the second section is to analyze the HR management of the Geguti restaurant, review its organizational and economic system, and provide a qualitative assessment of the HR system of this restaurant. In the third section, an HR management system will be developed that can be implemented in this restaurant in order to improve the efficiency of personnel management and to correct the problems raised in the second section, as well as to assess the potential effectiveness of the new solution based on the analysis of the initial data. The results of research and proposals for the Geguti restaurant can be used in the practice of restaurants. The results of research were published in (Appendix A )
HR стратегія готелю «Holiday Inn Kyiv», м. Київ
(КНТЕУ, 2020) Михальченко Ірина
Актуальність випускної кваліфікаційної роботи. У зв’язку з переходом української економіки до інноваційного типу розвитку проблема ефективного кадрового менеджменту, спрямованого на підвищення результативності та продуктивності праці співробітників, є досить актуальною. Основою для будь-якої справи є людські ресурси, завдяки їх навичкам і професіоналізму можливо покращувати і збільшувати ефективність підприємства в не простий для Вітчизняної економіки час. Саме тому робота з персоналом і продумана HR стратегія так важлива для успішного вектора розвитку готельної та ресторанної сфери. Тільки завдяки грамотному функціонуванню стратегії управління персоналом можливо забезпечити удосконалення методів роботи з кадрами. Це підтверджує необхідність дослідження та комплексного аналізу стратегії управління для досягнення високих результатів, а зазначена тема є актуальною на сучасному етапі розвитку готельного та ресторанного бізнесу. Однією з основних проблем для підприємства є розробка актуальної стратегії управління персоналом, яка задовільнить всі основні потреби для взаємодії і вдосконалення професійних вмінь і навичок персоналу для налагодження робочих відносин, способів прогнозування і планування потреб персоналу на основі вивчення нових вимог до працівників і вдосконалення механізму управління трудовою мотивацією персоналу. Ступінь розробленості проблеми. Багатовекторні та різнопланові аспекти теорії та методології стратегічного управління персоналом знайшли відображення у працях українських та іноземних вчених, таких як: В.М. Приймак, А.В. Приходько, К.В. Ковальська, Г.О. Дудукало, Т.С. Овчаренко, Т.В. Білорус, М.В. Ситницький, О.П. Єлець, Г.Т. Завіновська, А.Я. Кібанов, Д.О. Корсаков, В.Д. Курманська, Л.Б. Пошелюжна, О.В. Сардак, В.В. Співак, О.О. Хандій, Ф. І. Хміль, К. А. Ленгнік-Холл, Р.Ф. Боксолл, Х. Річард та інших. Питанням формування структури персоналу присвячені роботи Ю.І. Палехи, М.В. Ситницького, С.В. Харитоненко, Л. П. Червінської, С.А. Шапиро , Г. В. Щокіна та інших вчених. Метою випускної кваліфікаційної роботи є критичне узагальнення теоретико-методичних засад, аналіз розробки HR стратегії та розроблення на цій основі пропозицій щодо вдосконалення розробки HR стратегії готельного підприємства. Зазначена мета зумовила постановку низки завдань: - здійснити аналітичний огляд літературних джерел; - розкрити методичні засади формування HR стратегії; - провести стратегічний аналіз HR стратегії готелю; - визначити вплив чинників на реалізацію HR стратегії; - оцінити результативність діючої HR стратегії; - обґрунтувати програму заходів з реалізації HR стратегії; - здійснити прогнозування результативності реалізації HR стратегії. Об’єктом дослідження є процеси формування HR стратегії підприємства. Предметом дослідження є теоретико-методичні та практичні аспекти формування HR стратегії підприємства.
HR-політика готелю «Фавор Спорт Готель» м.Київ
(КНТЕУ, 2020) Віткус Анастасія
Актуальність теми. Актуальність дослідження полягає у тому, що на сучасному етапі управління підприємствами готельного бізнесу персонал є вирішальним ресурсом, що забезпечує їх конкурентоспроможність та стабільність розвитку. Формування HR-політики в готельному бізнесі є одним із пріоритетних напрямів менеджменту. Із позицій теорії управління результативність організації безпосередньо залежить від ефективної діяльності її людських ресурсів. Формування HR-політики з урахуванням особистісних, соціально-психологічних та мотиваційних чинників виступає важливою складовою системи управління підприємствами готельного бізнесу. Таким чином, дослідження особливостей HR-політики на підприємствах готельного бізнесу дозволяє визначити перспективні шляхи удосконалення їх господарської діяльності. Аналіз останніх досліджень та публікацій. Особливості HR-політики на підприємствах готельного бізнесу розкриті у працях таких науковців, як Білецька І.М., Вінтоняк С. М., Кісь Я. П., Чирун Л. Б., Гакова М. В., Гакова М. В., Козак К. Б., Г. Ф. Маркова., Козубова Н. В., Літинська В. А., Мілашовська О.І., Грянило А.В., Ніфатова О.М., Ковальова К.Л., Пилипенко О. В., Пислару І. О., Присакар І., Томаля, Т.С., Фальченко О. О. та інші. Вивчення літературних джерел свідчить про необхідність подальшого обґрунтування теоретичних та практичних засад HR-політики на підприємствах готельного бізнесу в сучасних умовах глобальної економічної кризи, спричиненої наслідками пандемії COVID-2019. Мета роботи – дослідження теоретичних засад формування і реалізації HR-політики та розроблення рекомендацій щодо її імплементації в діяльність суб’єкта готельного бізнесу. Досягнення мети роботи передбачає вирішення таких завдань: - провести аналітичний огляд літературних джерел; - розглянути методологічні засади формування HP-політики суб’єкта готельного бізнесу; - навести характеристику кадрового потенціалу готелю; - визначити особливості HR-політики готелю; - здійснити оцінку результативності діючої HR-політики готелю; - обгрунтувати напрями формування HR-політики готелю; - здійснити обґрунтування ефективності запропонованих заходів. Об’єкт дослідження – процес формування і реалізації HR-політики суб’єкта готельного бізнесу. Предмет дослідження – теоретичні, методологічні та практичні засади розроблення та реалізації HR-політики суб’єкта готельного бізнесу «Фавор Спорт Отель», м. Київ. Методи дослідження теоретичних засад та практичних особливостей HR-політики суб’єкта готельного бізнесу включають в себе як загальнонаукові методи (порівняння, дедукції та індукції, історико-логічний підхід, синтезу наукових категорій, тощо), так і спеціальні методи економічних досліджень (статистичний аналіз, графічний аналіз, економіко-математичні методи, методи статистичного моделювання, тощо). Загальнонаукові методи використано для теоретичного аналізу та узагальнення підходів до формування HR-політики суб’єкта готельного бізнесу. Практичні методи використано у процесі емпіричного дослідження особливостей HR-політики готелю «Фавор Спорт Отель», м. Київ.
HR-політика ресторану "POSITANO", м.Київ
(КНТЕУ, 2020) Дмитренко Марія
Ресторан – це підприємство індустрії гостинності з широким асортиментом страв складного приготування, підвищеним рівнем обслуговування та організацією дозвілля. По всьому світі на даний момент функціонує безліч великих, середніх та дрібних підприємств ресторанного господарства різних видів, починаючи від «fast food» до ресторанів «високої кухні». Ресторанний бізнес у розрізі сучасного стану сфери обслуговування займає в ній одне із провідних місць і є не лише одним із високоприбуткових, а і одним із найбільш ризикових видів економічної діяльності. На сучасному ринку ресторанних послуг, у середовищі безперервної конкуренції та боротьби рестораторам доводиться вирішувати ряд завдань та проблем. Однією із найбільш актуальних є проблема управління персоналом ресторану, адже наявність висококваліфікованого та добре навченого персоналу, що має достатній рівень теоретичних знань та володіє необхідними практичними навичками – одна із найважливіших складових успіху ресторанного бізнесу. Саме це визначає актуальність теми випускної кваліфікаційної роботи. HR-політика та процес управління персоналом – важлива сфера життєдіяльності будь-якого підприємства не лише ресторанного бізнесу, що спроможна багатократно підвищити ефективність його функціонування. Система управління персоналом забезпечує безперервне покращення методів роботи з кадрами з використанням досягнень вітчизняної та зарубіжної науки і звичайно ж, найкращого виробничого досвіду. Сутність управління персоналом полягає у встановленні організаційно-економічних, соціально-психологічних та правових відносин суб’єкта і об’єкта управління. В основі даних відносин знаходяться принципи, методи і форми впливу на поведінку, інтереси та діяльність працівників, що має на мені їх максимальне використання. Мета роботи – дослідження теоретичних засад формування і реалізації HR-політики та розроблення рекомендацій щодо її імплементації в діяльність суб’єкта ресторанного бізнесу Об’єкт дослідження – процес формування і реалізації HR-політики суб’єкта ресторанного бізнесу Предмет дослідження – теоретичні, методологічні та практичні засади розроблення та реалізації HR-політики суб’єкта ресторанного бізнесу Теоретичною та інформаційною базою для написання випускної кваліфікаційної роботи виступили роботи різних авторів в області менеджменту, теорії управління персоналом та його організації, інтернет-ресурси, періодичні видання та власні дослідження. Основними завданнями роботи є: - розгляд теоретичних основ HR-політики в сфері ресторанного бізнесу; - проведення досліджень та аналізу з подальшим виявленням проблем в системі управління персоналом ресторану «Positano»; - створення ефективних пропозицій щодо вирішення проблем і вдосконаленню HR-політики ресторану «Positano». Структура роботи повністю відповідає черговості поставлених завдань. В першому розділі представлено теоретичні дослідження системи управління персоналом: поняття HR-політики, її розкриті цілі, функції, організаційну структуру, кадрове, нормативно-методологічне, правове і технологічне забезпечення. Другий розділ представлено характеристикою ресторану «Positano» та аналізом існуючої на даному підприємстві HR-політики. В третьому розділі увага звертається на розглядання шляхів вирішення проблем в області управління персоналом ресторану «Positano».
Improvement of the control system at the enterprise (based on materials of «ALEANA» LLC, Obukhiv city)
(KNUTE, 2020) Azedova Ilona
INTRODUCTION Relevance of the research. In the management system of any enterprise control plays a significant role. A well-organized and structured control system is necessary in modern changeable conditions of a business environment. Control is a key factor on the way to success for the enterprise. Except of providing effectiveness of the development, helping in understanding a financial situation of the enterprise, it is also a lever for creating a successful strategy and setting new goals. In current business environment, managers should know more information than their competitors, always be ahead with knowledge of new trends and use modern techniques in management. As the situation in economics all over the world changes rapidly, it is necessary to monitor all aspects of life not only inside the enterprise, but also outside. Only having a high-quality control system and improving it all the time, enterprise will be able to be competitive, make a high profit and achieve goals. The growing essence of necessity of well-organized control system at the enterprise determines the relevance of the research. Some foreign and Ukrainian scientists have made researches connected with the aspect of the control system at the enterprise. Among them it is necessary to mention R. Simons, A. Fayol, H. Hanif, L. Siska, K. Mullakhmetov, M. Stehnei, K. Merchant, L. Silva-Domingo, S. Sljivic, Z. Xianzhi, M. Shesternyak, S. Gitesh and others [1-46]. Scientists investigated a lot of themes connected with control and creating a strong control system. But there are a lot of new approaches and informational technologies that appeared without attention, which can help in building a competitive control system in modern conditions. Purpose of the paper is to develop scientific approach to improving the control system at the enterprise “ALEANA” LLC. According to the purpose, there are such tasks were set: 1) define the essence, main tasks and elements of control system at the enterprise; 2) research methods and indicators of control at the enterprise; 3) provide a decomposition analysis of control system at the enterprise “ALEANA” LLC; 4) evaluate the efficiency and effectiveness of the enterprise control system; 5) plan measures to improve the enterprise control system based on best international practices; 6) predict evaluation of the results of improving the enterprise control system. Object of the research is the process of improvement of the control system at the enterprise. Subject of the research is theoretical, methodical and practical aspects of the control system improvement at the enterprise “ALEANA” LLC. General and special methods were used in the research such as analysis, systematization, conclusion, comparison, modeling, monitoring, classification, experiment. Initial data of the final qualifying paper: reporting of the enterprise, data of own researches, statistical data, results of researches of domestic and foreign scientists, etc. Scientific novelty of obtained results refers to the development of existing researches in the sphere of control and creating new theoretical and methodological aspects to the improving of the control system of the enterprise. Improved: systematization of definitions of the term “control system”, classification of control indicators, which will help to understand the state of control system of the enterprise from different sides. Further developed: methods and practical techniques that will help to increase the effectiveness of the enterprise’s activity with the using of improved control system at the enterprise. Practical significance of the research refers to the development and giving important recommendations for improving the control system at the enterprise with the using of reporting data of "ALEANA" LLC. The results of the research were partially covered in scientific article (Appendix A). Structure and scope of the research. Research consists of the introduction, three parts, conclusions and recommendations, references and appendices. The main content of the research is set out on 51 pages. The work contains 24 tables, 3 figures. References include 50 items of sources.
Instruments for early diagnosis of financial institution insolvency
(KNUTE, 2020) Leontovych Olha
Issue determination. At the current stage of the development of the national economy, banks play an important role by accumulating funds from the population, business and the state, using these funds for lending and investment, and ensuring settlement and payment. Over the last five years, the banking secto r has seen negative trends, such as an increase in the volume of non-performing loans, low capitalization, a significant increase in the bankruptcy of banking institutions and a decrease in confidence in the banking system. Taking into account the problems in the banking sector, there is a real threat to the stability of the financial system of Ukraine as a whole. Therefore, it is necessary to create an effective methodology that will help to timely and accurately forecast the financial condition of the bank for the future and prevent the development of negative trends that could lead to the liquidation of the institution. In order to create such a methodology, it would be advisable to analyze the available tools used to forecast the financial condition of b anks.
INTEGRATED MARKETING COMMUNICATIONS OF THE CLUB RESTAURANT «FILIN», MYRGOROD
(KNUTE, 2020) Slyvka Dariia
The relevance of the topic of the thesis lies in the fact that currently there is an active development of marketing both in the whole world and in Ukraine. Competition in the global market is intensifying, and, therefore, companies need to spend more money on promoting their own product so that it does not get lost among the mass of others, on the creation of unique, fundamentally new products. American and European companies give leading role to research and development activities. To optimize the work, the sellers are equipped with laptop computers that allow them to control the inventory in the warehouse and the activities of competitors: the central office is immediately informed about the end of inventory in any of the stores or about the actions of competitors[1]. There is an intensive development of technology. For example the use of interactive CD players and electronic scanners at retail locations. Marketers understand the need to target specific market segments to avoid unnecessary costs and maximize consumer exposure. At the same time, the global economic crisis has led to a reduction in marketing budgets. However, this increases the need to find economic and at the same time effective ways of communicating with consumers. Therefore, the role of integrated marketing communications is increasing every day. Competition is also intensifying, so only those companies that know and understand their consumers and competitors well, conduct an effective communication policy, will be successful in the market [2,3]. Shifting interests from mass to targeted marketing, as well as dynamic development of communication channels and tools promotions set a new challenge for marketers. The modern consumer is exposed to numerous and varied information about the company. However, buyers do not distinguish between sources of advertising messages the way marketers do. The messages they receive through a variety of media - advertising, personal selling, sales promotion, public relations, or direct marketing - create an overall impression of the company. If information coming from different sources is contradictory, this provokes distrust in the company and its products. Companies often fail to properly coordinate the activities of their communication channels. As a result, the consumer cannot understand a large number of messages. Currently, the concept of integrated marketing communications (IMC) is gaining more and more popularity, coordinating all types of promotion - advertising, personal sales, sales promotion and PR in order to reach all target audiences with a single message. This approach is more modern and allows solving the problems associated with traditional promotion. 1) a single funding is introduced and the conflict over budgets in different directions of promotion is eliminated, which takes time and effort. 2) a single "control center" for the product promotion campaign appears. 3) unified campaign planning is introduced. This eliminates the effect of sending out various and often conflicting "messages" about the product. 4) And most importantly, this approach is at least 2 - 2.5 times cheaper than the traditional one. Significant savings are possible because integrated marketing communications allow you to opt out of direct advertising on television[6]. General issues of theory and practice the application of marketing communications was given much attention in the works the following foreign authors: F. Kotler, D. Schultz, S. Tannenbaum, R. Lauterborn, J. Burnett, S. Moriarty, P. Smith, K. Barry, A. Pulford, G. Dowling. Among Russian and Ukrainian authors studying this direction of marketing communications, it is necessary to note EN Golubkov, AND. Primak, F.I. Sharkova, E.V. Romat, V.I. Cherenkovaand others. Analysis of the scientific literature related to the topic of the thesis allows us to conclude that there is a fairly high level of elaboration of various theoretical and practical aspects of integrated marketing communications. The growing role of marketing communications, their consistency and control made it necessary to expand the scale of scientific research substantiating ways to solve managerial tasks for the coordination and assessment of the effectiveness of the marketing departments of companies. The aim of the thesis is to study the theoretical and methodological aspects of an integrated system of marketing communications and, on its basis, develop directions for the development of the company in the context of the concept of integrated marketing and communications. Achieving this goal implies the need to solve the following tasks: - consider the role and importance of integrated marketing in company management; - to characterize the evolutionary path of marketing and its concepts; - to reveal the essence of the marketing communications system at the enterprise; - to identify the features and tools of integrated marketing communications; - to characterize enterprise development programs as an integrated marketing tool; - to analyze the concept of marketing and marketing communications at the club restaurant «Filin»; - develop directions for the company's development in the context of the concept of integrated marketing and communications and assess the effectiveness of the proposed activities[7]. The subject of the thesis is the marketing communications of club restaurant Filin. Subject of work - methods of integrated marketing communications for modeling the behavior of consumers of an enterprise. In the course of the study, a systematic approach, methods of scientific research, including statistical, economic analysis, expert assessments, generalizations, questionnaires, synthesis, formalization, observation, induction, were used. The theoretical significance of the work lies in the fact that the theoretical and scientific- methodological developments presented in the thesis contribute to the development of integrated marketing communications in a commercial organization. The practical significance of the study is determined by the possibility of widespread use of the results obtained for the development of the company in the context of the concept of integrated marketing communications
INTEGRATION GROWTH TECHNOLOGIES IN THE «INTERCONTINENTAL HOTELS GROUP» HOTEL CHAIN»
(KNUTE, 2020) Bolotenko Anton
Innovation in the hotel industry leads to the development of integrated growth technologies. Integration implies a unification, a combination of elements into a single whole. Thus, the introduction of certain types of innovations leads to their integration with existing resources in order to create new technologies or modernize, improve existing technologies to ensure the growth of the hotel industry. Today, two main trends affect the implementation of integrated growth technologies: strong competition, which promotes personalizat ion for occupying a certain niche and customer retention; rapid development of ICT and process automation, which is precisely the solution to the first problem for the hotel industry as well. Since competition requires the introduction of ICT in hotel operations, integrated growth technologies are developing in the hotel industry as a whole. In the literature, the subject of the introduction of integrated growth technologies is considered indirectly. In most publications for 2010 -2020, scientists consider the consequences of introducing innovations in the hotel industry, applications of Industry 4.0, innovation strategies, types of service innovations in different subsystems of the hotel industry. There is no comprehensive analysis of the metrological aspects of the implementation of integrated growth technologies in the hotel industry. Purpose of research is to develop theoretical and methodological regulations, methods of effectiveness estimation, guidelines and suggestions for the integration growth technologies implementation in the «Intercontinental Hotels Group» hotel chain, and new principals in overall operation of the hotel based on the study of new conceptual framework and methodological approaches to improve the assessment of the development of theoretical basis and creation of practical recommendations for system of integration growth technologies. The object of research is corporate hotel system of integration growth technologies. The subject of research is exploration of the theoretical positions , methodical basis and practical recommendations of forming system of integration growth technologies in the «Intercontinental Hotels Group» hotel chain. The research methodology consists of in-depth scientific methods and special methods. A secondary analysis of publications for 2000-2020 was carried out using a Science Direct [34] database to assess changes in the subject of research. Scientific novelty. For the first time, concepts of integration growth technologies in the hotel industry are defined in the study. For the first time, an assessment methodology for effectiveness estimation, guidelines and suggestions for the integration growth technologies implementation is formed.
Integration of the market of insurance services in the global financial space
(KNUTE, 2020) Haponenko Tetiana
Relevance of research. Insurance sector is an important part of the financial system and a tool for economic growth in all developed countries. Insurance s erves as risk management tool for business and households, as it helps to minimize the impact of unexpected financial losses. It also ensures financial stability by providing long-term investment in the economy, as insurance premiums, accumulated by insura nce companies, can be used as credit and investment resources. Considering the continuous economic and political instability, insurance is especially relevant for the participants of economic activities in Ukraine as a mean for protection from negative fac tors and potential threats. Given Ukraine's course towards European integration, it is essential to bring the domestic insurance market to international standards and successfully integrate it in the global financial space, which explains the need for the study. Conceptual principles of functioning of the insurance services market are covered in the works of such authors as: O. Zhuravka [9], V. Vyhovska [6], O. Vovchak [6], O. Stoyko [26] and D. Dema [8]. The scientific works of such scientists as L. Nechiporuk [14], O. Kozmenko [13], N. Fedorova [30] and others are devoted to the study of theoretical and practical problems of integration of the domestic insurance market into the global financial space. However, considering the developments occurring in the field of insurance in Ukraine and constant changes of the economic environment, further research into the theories and practices of the insurance market continues to be relevant, which led to the choice of the topic of this research, determined its purpose and objectives.
Integration of Ukraine’s payment services market into the global financial space
(KNUTE, 2020) Martynenko Andrii
The actuality of the theme: The modern world is characterized by new, rapidly developing, high-tech processes affecting all spheres of our life under the conditions of Ukraine's integration into the world economic space, institutions that provide payment services depend on their pricing and opportunities to move from using traditional mechanisms and procedures of customer service to the introduction of innovative technologies, modern electronic payment services, expanding the range of offered products and communication strategies for their promotion. Globalization of the world economy today requires simplification of access to payment service from any point of the earth. Therefore, the theme of the financial institutions of foreign countries for the provision of payment services is an achieve for the search of successful aspects in the international experience of providing payment services to further implement them in the domestic space and that is why it requires thorough and studying, elaboration of relevant as the technologies, methodical recommendations, and fundamentally new approaches to their treatment.
International competitiveness of the «Premier International» hotel chain
(KNUTE, 2020) Daineko Iryna
Actuality. At present, the competitiveness of enterprises is gaining a special status, because a radical increase in the efficiency of the economy as a whole, the introduction of new production technologies and the extensive use of human capital depend on this, due to a significant increase in the constant updating and quality of products. The ongoing process of globalization, important structural changes, requires the response of businesses that want to remain competitive in new conditions by introducing the subject of this study, the elements of the accelerated development of scientific and technological revolution and the large-scale cross-border movement of capital in competition. The aim of the study is to develop the theoretical and methodological foundations of the hotel chain competitiveness The object of research is the process of forming of the hotel chain competitiveness The subject of research exploration of the theoretical positions, methodical basis and practical recommendations of forming the international competitiveness in «Premier International» hotel chain. In accordance with goal, the following tasks have been identified: - to study and develop the theoretical and methodological foundations of increasing the competitiveness of the organization; - to analyze the competitiveness of the of the «Premier International» Hotel; - to analyze the pricing policy of the «Premier International» Hotel; - to develop measures to increase the competitive position of the «Premier International» Hotel; - to assess the efficiency of the developed measures The aim is to study and substantiate the theoretica l aspects of the essence of competitiveness, as well as to study the factors of internal and external environment that affect the competitiveness of the hotel business in a market environment
Investment activity of the FEA enterprise subject (based on data of PE “Dogoda”, Poltava)
(KNUTE, 2020) Vorobei Roman
АНОТАЦІЯ Воробей Роман Вікторович Інвестиційна діяльність суб'єкта ЗЕД Менеджмент ЗЕД КНТЕУ Київ, 2020 рік Випускова кваліфікаційна робота на здобуття наукового ступеня магістра спеціальності 073 "Менеджмент", спеціалізація "Менеджмент зовнішньоекономічної діяльності". Київський національний торговельно -економічний університет, 2020. Актуальність теми випускової кваліфікаційної роботи пояснюється стратегічною роллю довгострокових капіталоутворюючих інвестицій як у соціально-економічному розвитку країни в цілому та окремих її регіонів, так і в діяльності конкретних комерційних організацій. Оцінка економічної ефективності інвестицій дозволяє порівняти можливі варіанти інвестування в технічні, технологічні, організаційні та інші заходи, розроблені в кожному конкретному проекті. Метою роботи є аналіз та оцінка інвестиційної діяльності ПП "ДОГОДА" та розробка на цій основі рекомендацій щодо її вдосконалення. У випусковій кваліфікаційній роботі були розглянуті теоретичні аспекти інвестиційної діяльності компанії, проведено аналіз системи показників, що характеризують інвестиційну діяльність підприємства, а також методи оцінки ефективності інвестиційної діяльності компанії. Проведено аналіз основних техніко-економічних показників компанії ПП "ДОГОДА", аналіз інвестиційної діяльності компанії та оцінка економічної ефективності проектів, що реалізуються на підприємстві. Ключові слова: інвестиційна діяльність, економічна діяльність, конкурентоспроможність, ефективність інвестиційної діяльності. 6 SUMMARY Vorobei Roman Viktorovych Investment activity of the FEA enterprise subject Final qualifying paper for the degree of Master of specialty 073 "Management", specialization "Management of Foreign Economic Affairs". Kyiv National University of Trade and Economics, 2020. The relevance of the topic of the final qualification paper is explained by the strategic role of long-term capital-forming investments both in the socio-economic development of the country as a whole and its individual regions, and in the activities of specific commercial organizations. Assessment of the economic efficiency of investments allows you to compare the possible options for investing in technical, technological, organizational and other measures developed in each specific project. The purpose of the paper is to analyze and evaluate the investment activity of PE "Dogoda" and develop recommendations on this basis for its improvement. In the final qualifying paper, the theoretical aspects of the investment activity of the company were considered, the analysis of the system of indicators characterizing the investment activity of the enterprise was carried out, as well as the methods for assessing the effectiveness of the investment activity of the company. An analysis of the main technical and economic indicators of the company PE "Dogoda" was carried out, an analysis of the company's investment activities, and an assessment of the economic efficiency of projects implemented at the enterprise. Key words: investment activity, economic activity, competitiveness, efficiency of investment activity
LOCAL MARKETING OF THE RESTAURANT “CRAZY LAND”, KROPYVNYTSKYI
(KNUTE, 2020) Skibinskyi Yaroslav
Translated from the ancient Greek, the term "strategy" means the art of a commander, its long-term plan of action in a war. In the modern business world, strategy is an art that every entrepreneur must master in order to win the competition. Today, strategy is a long-term plan of action aimed at achieving the global goals of the enterprise. Any enterprise must have a general strategy that is consistent with its global goals, as well as a strategy for the types of activities. One of these strategies is the marketing strategy of the enterprise. The aim of the work is to develop a marketing strategy for an enterprise operating in the restaurant business. The objects of research in this work are enterprise operating in the restaurant business and the marketing strategy. The subject of research in the work is the development of a marketing strategy, a plan for its implementation, as well as an assessment of the effectiveness of the proposed activities. The tasks of the work include consideration of the following issues: 1.1. The essence, meaning and basic elements of the marketing strategy of the enterprise; 1.2. Classifications and stages of creating an enterprise marketing strategy; 2.1. Evaluation of the economic activity of the restaurant; 2.2. Effectiveness monitoring of restaurant marketing programs; 3.1. Development of marketing activities for the segment of loyal consumers; 3.2. Evaluation of performance indicators of the local marketing system. Peculiarities of marketing in the field of services and enterprise management based on relationship marketing have been studied in the works of foreign scholars such as T. Ambler, N. Woodcock, P.Gamble, J.H. Gordon, K. Gronrus, J.R. Evans, P. Doyle, F. Kotler, J.J. Lamben, M. Porter and others. Considerable attention is paid to these issues in the fundamental research of Ukrainian and Russian scientists - Mazaraki A.A., Garkavenko S.S., Petrunya Yu.Ye., Laburtseva O., Ponomarenko T., Gavryshko N.V., Pavlenko A.F., Gudzenko N.M., Voychak A.V., Ivanova L.O., Melnichenko S.V. However, it should be noted that foreign and domestic scientists do not have a consensus on the essence of marketing. However, it is determined that the specifics of relationship marketing as a conceptual basis for the management of hotel and restaurant business and tourism is to establish close relationships with the most important target groups; ensuring a high degree of consumer satisfaction and loyalty; increasing the profitability of interaction with partners and consumers; changing approaches to market segmentation; individual approach to the service; reducing time intervals for market and consumer research. Structurally, the work is presented in three sections. In the first part of the work, at the theoretical level, concepts such as: marketing strategy, classification of marketing strategies, elements and stages of developing a marketing strategy, as well as formation features in developing a restaurant's marketing strategy are considered. In the second part of the work, the activity of one of the restaurants in the city of Kropyvnytskyi - "Crazy Land" is considered and analyzed. Here the description of the restaurant is considered, the analysis of its financial and economic activities, as well as marketing activities. In the third part of the work, based on the results of the analysis of Crazy Land's activities, a marketing strategy is proposed, as well as a plan of marketing measures for its implementation. In the final paragraph of the work, the calculation of costs for the implementation of the proposed strategy is carried out, as well as an assessment of the economic efficiency of the proposed activities. Methods used in the work: study of documentation, analysis, observation. Information sources used in the work: 1) educational literature on the courses "Marketing" and "Strategic Management"; 2) articles from magazines and from electronic resources; 3) the official website of the "Crazy Land" restaurant; 4) other data received from the administration of the "Crazy Land" restaurant.
Logistics strategy of the enterprise subject of foreign economic activity on the basis of "ZAMMLER UKRAINE" LLC
(KNUTE, 2020) Yelisieiev Vadym
Анотація В роботі розглянуто принципи роботи ТОВ "ЗАММЛЕР Україна", проаналізовано фінансові результати діяльності, визначено ключові тенденції, сильні та слабкі сторони організації. Було запропоновано способи підвищення ефективності діяльності та збільшення прибутковості організації, а також вирахувано приблизний ефект цих змін і доцільність їх впровадження. In this work we have analyzed the principles of work of "ZAMMLER UKRAINE" LLC, as well as the financial results of activity, the key tendencies, strong and weak sides of the organization are defined. Ways to increase the efficiency and profitability of the organization were proposed, as well as the approximate effect of these changes and the feasibility of their implementation.
Management of brand promotion process to foreign markets (based on data of LLC “Technics and Technologies”, Kyiv)
(KNUTE, 2020) Kvasha Mykyta
The relevance of the research topic. The enterprise brand is one of the non-price means of managing the competitiveness of the product (or services), that has the main task of forming a clear image of consumer properties, price position etc. Most manufacturers neglect branding as the main component of the product competitiveness management process. However, this is a wrong approach because the brand is one of the competitive advantages of the enterprise in the long run and, accordingly, a factor of competitiveness ensuring. For every company that competes in a global arena for leadership, the main thing to rely on is the company’s activities. Sure thing, vitally important to choose for expansion those counties and regions that gives company advantages while entering it, like countries with highly developed infrastructure or big capacity of a market. Global competition arises when a company has a comprehensive understanding of rules and decides to maximize profits using the sources of its creation around the world [2]. Nowadays, because of the globalization process, competition has become mobile and flexible. By using various common expedients, every new company that enters existing markets leaves its footprint on the current situation. Also, because of different competitive advantages, newcomer's company could influence on the existing firms. To do so frequently globally oriented companies manages to develop unique strategies by outplaying local businesses using benefits and opportunities that global marketing offers. If we’re talking about the development of a global brand, so we can definitely consider it as international marketing, which in turn means looking at those as a whole, as a system, built on the uniformity of national, cultural, behavioral and other characteristics of the world market, and not only because of national traits [3]. Understanding the global market as a whole one leads to increasing brand management focus on global trends and especially international markets. For the company, most points of interest out of the largest world markets could be countries or regions that might become a potential source of most considerable added value, for example, the USA, China, EU countries or Japan. And if we are talking about Ukrainian brand, a good region of choice would be neighbor countries of Europe. Among those who have researched brand issues are such figures as David F. D'Alessandro with his book "Brand Warfare: 10 Rules for Building the Killer Brand", James R. Gregory with the work "Leveraging the Corporate Brand", Jean-Noel Kapferer, Professor of Marketing Strategy at the HEC School of Management, Leslie De Chernatony, Professor of Brand Marketing in Brand Marketing at Birmingham University Business School and others who can be used to analyze and predict brand impact.
Management of business processes in trade (on the materials of Agroprosperis, LLC, Kyiv
(KNUTE, 2020) Kostrova Kateryna
Relevance of research. In modern conditions of widespread innovation and network production and concepts of business processes formation, national enterprises should be in accordance with the requirements of the 21st century. Today, to ensure effective operation, each company must constantly develop its competitive advantages, which can be associated with the goods and/or services of this company, as well as with a unique management system. In second case, company's managers have a task to study best management practices, as well as find and develop their own effective approaches to management (in particular, to business processes) and make changes to the management system that will allow the company not only to achieve its strategic goals, but also strengthen its competitive position in a market that has transformed significantly with the advent and spread of digital technologies. Such approach could combine the modern concept of SCM (Supply Chain Management – supply chain management) and blockchain technology in the business process management system of the enterprise. Thus, the feasibility of further digitalization of enterprise management, including supply chains, determine the relevance of research on the development of theory and practice of their management using blockchain technology. Among the foreign scientists involved in the study of business processes and blockchain management should be noted August-Wilhelm Scheer, Henrik von Scheel, Mark von Rosing, M. Cooper, Mathias Kirchmer, H. Ding, M. Hammer, B. Guo, J. Champi, Z. Liu, Paul Harmon, J. Mentzer, D. Bowersox, D. Waters, R. Handfield, J. Shutt. The theoretical aspects of business processes and blockchain management in the current conditions of the Ukrainian economy were considered by the following scientists: S. Dubovik, N. Ilchenko, T. Kolodizieva, E. Krykavsky, N. Medzhibovskaya, L. Sigida, K. Tankov, M. Cherna, N. Chukhray. However, the dynamic environment of enterprises, the intensification of global competition, the deepening of interaction between the participants in the business process management requires the search for new theoretical approaches and the development of practical recommendations for blockchain management, so the topic of the study is quite relevant. The purpose of the final qualifying paper is to justify theoretical positions of enterprise business process management and to develop practical recommendations for its improvement in the current economic conditions. According to the stated purpose, it is necessary to solve the following problems: − to determine essence, concept, goals of business processes management; − to characterize types of business processes on the enterprise; − to analyze of business processes management of the enterprise; − to estimate the efficiency of business processes management provided by the enterprise; − to determine ways of development for business processes management on the enterprise; − to estimate the proposed measures on the enterprise. The scientific novelty is that blockchain technology is completely new phenomenon to the Ukrainian market. Very few authors write about the possibilities and risks of its use. We reveal the essence and plan for the implementation of new technology that will help minimize time and money of the company. The practical significance of the final qualifying paper. The primary information technologies to implement in agriculture are information and communication technologies, that allow to join databases, geoinformation, CALS and expert system technologies as well as users residing far from on e another. The designed variants of information exchange allow to join agricultural manufacturers within one cooperative society; eliminate intermediaries and increase in price for the purchased from manufacturers products by 25-32 %. The object of the study is the process of business processes management at LLC «Agroprosperis». The subject of the study is a set of theoretical, methodical and practical aspects of improving the business processes management of LLC «Agroprosperis». Research methods. The theoretical and methodological basis of the study is the dialectical method of cognition, a systematic approach to the study of economic phenomena and processes, scientific works of leading domestic and foreign scientists, devoted to the problem of business processes management, blockchain technology and logistics. In the process, the following research methods were used: analysis and synthesis – to study the features and patterns of business processes management development; inductions and deductions – to reveal the essence and content of business processes management, to formulate a general concept of the research object based on the combination of its components; analogies – to study the essence of business processes management; comparison – for comparison of actual indicators with indicators of previous periods; graphical – to visualize statistics and their ratios. The information and regulatory base of the research is scientific works of domestic and foreign scientists, materials of periodicals, statistics, materials of financial and economic activity of LLC «Agroprosperis», Internet resources. Approbation the results of the study is represented in the scientific article on the topic: «Scientific approaches to modeling business processes in trade» which published in the KNUTE collection of scientific papers (Appendix A). Structure and scope of final qualifying paper. The FQP consists of an introduction, three sections, conclusions, a list of sources used. The FQP contains 13 tables, 13 figures. The list of used sources includes 54 items.
Management of marketing system of the enterprise – subject of FEA (based on data of PE “Dogoda”, Poltava)
(KNUTE, 2020) Kobzistiy Artem
Relevance of research. One of the most important intangible assets of the enterprise is marketing, it can be implemented as a management philosophy by not all companies. Marketing is the process used to determine what products or services may be of interest to customers and the strategy to use in sales, communications and business development. Based on this, special scientific interest should be shown in the study of manufacturing enterprises of the furniture market, as such, whose activities are on the border between production and services. The current problems of the furniture industry in the crisis period are unstable exchange rates, declining demand for products, rising prices for materials, components and blanks, energy and new equipment, non-repayment of debts by customers, high rents, lack of credit resources. Analysis of recent research and publications. Problems of marketing activities of industrial enterprises have been studied in the works of many Ukrainian and foreign scientists. Some aspects of this topic are covered in the works of domestic researchers Gerasymchuk V.P., Kardash V.K., Balabanova L. A., Brindina O.P. and others. Among foreign scientists, the works of E. Golubkov, I. Egorov, I. Rybalchenko, A. Varlamova, A. Insects, and others deserve attention. Theoretical and methodological approaches to the choice of strategies for the development of marketing activities of the enterprise are covered in the works of leading foreign and domestic scientists, including: Ansoff I.V., Bozhkova V.V., Garkavenko S.S, Ilyashenko S.M, Kovtun O.I., Kotler F., Kudenko N.V, Laburtseva O.I, Lamben Z.A., Porter M., Strickland A.A, Thompson A.S, Fathutdinov R.A and other. However, the issues of practical use of modern Internet technologies in the practice of the furniture company, the issue of assessing the product portfolio of the company and choosing the optimal strategy for the development of each unit of production taking into account their competitiveness are not enough researched
Management of the import operations efficiency (on the materials of the ANTONOV SE, Kyiv)
(KNUTE, 2020) Pozniak Svitlana
АНОТАЦІЯ Позняк С. В. «Управління ефективністю операцій з імпорту» Менеджмент ЗЕД КНТЕУ Київ, 2020 рік В дипломній роботі розглянуто питання управління ефективністю операцій з імпорту на підприємстві. Робота виконана на базі державного підприємства «Антонов». Дипломна робота містить такі розділи: дослідження системи управління операціями з імпорту на ДП «Антонов»; шляхи удосконалення управління ефективністю операцій з імпорту на ДП «Антонов». В процесі роботи зроблено висновки та пропозиції щодо обґрунтування напрямків вдосконалення операцій з імпорту на ДП «Антонов». Робота містить 26 таблиць, 7 рисунків, 15 формул та 2 додатки. ANNOTATION In the final qualifying paper management issues of efficiency of import in the enterprise are reviewed. Working on the basis of the use of the Antonov SE. The final qualifying paper contains the following sections: research operations management system to import at the Antonov SE; ways to improve the management efficiency of import operations at the Antonov SE In the process, conclusions and suggestions for areas of improvement justification import operations at the Antonov SE. The final qualifying paper contains of 26 tables , 7 figures,15 formulas and 2 applications .
Managing the process of entity brand development (based on data of Limited Liability Company “VSESVIT”, Kyiv)
(KNUTE, 2020) Stronska Tetiana
АННОТАЦІЯ Стронська Тетяна Олександрівна Управління розвитком бренда підприємства-суб’єкта ЗЕД Випускна робота для здобуття ступеня магістра за спеціальністю 073 "Менеджмент", спеціалізація "Менеджмент зовнішньоекономічної діяльності". Київський національний торговельно-економічний університет, 2020. У випускній роботі визначено суть просування бренду, обґрунтовано механізм розвитку процесу просування бренду на підприємстві. Представлено методологічні підходи до оцінки рекламної стратегії. Проаналізовано фінансово-господарську діяльність ТОВ «ВСЕСВІТ», проаналізовано прозорість та результати зовнішньоекономічної діяльності досліджуваного підприємства. Оцінюється дослідження процесу просування бренду та поточних маркетингових показників компанії. Обґрунтована необхідність пошуку шляхів впровадження інструментів цифрового маркетингу на ТОВ «ВСЕСВІТ». Запропоновано стратегію вдосконалення процесу просування бренду на досліджуваному підприємстві. Дається оцінка ефективності запропонованих заходів. Ключові слова: процес просування бренду, маркетингова стратегія, стратегія просування бренду, цифровий маркетинг, соціальні мережі, зовнішньоекономічна діяльність. ANNOTATION Stronska Tetiana Oleksandrivna Managing the process of entity brand development Final qualifying paper for obtaining a master's degree in specialty 073 "Management", specialization "Management of foreign economic activities". Kyiv National University of Trade and Economics, 2020. In the final the essence of brand promotion is determined, the mechanism of development of brand promotion process at the company is substantiated. The methodological approaches to the evaluation of the promotional strategy are presented. The financial and economic activity of LLC “VSESVIT” is analyzed, the prosess and results of foreign economic activity of the investigated enterprise is analyzed. The investigation of brand promotion process and current marketing performance of the company is assessed . The necessity of searching the ways of implementation of the tools of digital-marketing on LLC “VSESVIT” is grounded. The strategy of brand promotion process improvement on the investigated enterprise is offered. An assessment of the effectiveness of the proposed measures is given Key words: brand promotion process, marketing strategy, brand promotion strategy, digital marketing, social networks, foreign economic activity.
MARKETING STRATEGY OF THE KHRESCHATYK HOTEL, KYIV
(KNUTE, 2020) Marynich Andriy
Relevance. The current state of the hotel services market is characterized by high level of competition, a variety of types of services and an increase in the level of Service. Today, hotel companies are forced to actively improve against the background of a fierce struggle for each guest, using a variety of internal organizational and technological innovations, using them as the most effective mechanisms for increasing competitiveness. The competitive advantage of the hotel is at the heart of its successful operation in the market. The hotel industry is an important component of the tourism industry and is a set of activities aimed at serving consumers. In modern business conditions in the market of hotel and tourist services, in order to maintain the competitiveness of a hotel enterprise, it is necessary to implement a whole range of measures to form and consolidate competitive advantages. From the point of view of the efficiency of the enterprise, this means increasing the role of marketing activities and the strategy of the hotel enterprise. Despite the fact that the enterprise is the basic economic unit of the country, the problems of marketing enterprises are not given due attention both from a theoretical and practical point of view. Therefore, the basic principles of creating marketing departments and services, as well as their functions and areas of activity, are still not clearly defined. The distribution of functions between employees of these departments and services and the system and individual components of marketing activities is also far from perfect, but the main disadvantage is the lack of analysis of the impact of marketing activities on the efficiency of the enterprise. Degree of study of the problem: effective methods, technologies and tools for managing competitiveness are presented in the research of many domestic and foreign scientists. The problem of competitiveness in the hotel industry has been studied by advanced domestic scientists, in particular: Shikina A.V., Fadeeva G. I. [5], Ostapenko ya.a. [6], Zavidnaya L. D. [7], Porter, M. [8 ], Ugodnikova, A. I., Tsigenko, A. Yu. [12], Alexandrov I. A. [14],. Oleynik N., Burik Yu. [15], Balatskaya N. Yu. [16], Malyuga L. M. [17], Okhota V. I. [18], Zhukov A.V. [19], Kraus N. M. [22], Davydova O. Yu. [23], Romanukha O. M. [24], Volovik, M. E. [26], Shumilin, A. [27], Malyarchuk, O. G. [28], Trunina, I. M. [29], Salita, S. V. [34, 35], Sklyar, E. P. [36], Stanchenko, A. [37, 38], Fomchenkova, L. V. [39], Lozovaya, O. A., Mamotenko. Therefore, there is a theoretical and practical problem associated with the need for a comprehensive analysis of the formation of a marketing strategy aimed at improving their effectiveness. Based on this, the purpose of the thesis is to study the theoretical foundations of the formation and implementation of a marketin g strategy and develop recommendations for their implementation in the activities of a hotel business entity. The object of research is the peculiarities of forming a marketing strategy in a hotel enterprise. The subject of the research is the marketing strategy in in a hotel enterprise.Research objectives: - conduct an analytical review of literary sources; - to investigate the factors of forming the hotel's marketing strategy; - evaluate the results of economic activity of the hotel's functioning; - identify the type of marketing strategy; - monitor the effectiveness of the marketing strategy; - develop marketing measures to promote the hotel brand; - offer marketing programs for the segment of loyal consumers; - evaluate the effectiveness of the marketing strategy to reveal theoretical aspects of the formation of competitive advantages of hotel industry enterprises. Research methods. The theoretical and methodological basis of the work consists of scientific works of leading domestic and foreign scientists on competitiveness management in the hotel industry. The research uses the following methods of scientific research: theoretical generalization, system analysis, synthesis (to study the theoretical foundations of competitiveness management); grouping and classification (to study the components of competitive advantages); induction and deduction.
Organization of Export Activity of Production Enterprise (based on data of research and production private small enterprise “Promtechkonstruktsiya”, Kramatorsk)
(KNUTE, 2020) Kovalenko Vladyslav
The relevance of this work is enshrined in the modern development of international trade, which is global in nature, taking into account integration processes. Foreign trade plays an important role in the formation and development of competitive markets, stimulating the country’s economy, generating the income of financial entities and effectively redistributing economic resources. For Ukraine's economy, the issue of export-import trade against the background of the process of association (and future integration) with the EU is almost crucial, and plays a major role in shaping a strong economy on the world stage. In the conditions of the active phase of globalization, strengthening the position of the enterprise in the international arena is one of the main attributes of the effective development of production and trade activities. Export is one of the main areas of foreign economic activity aimed at selling products on foreign markets, opening up a huge number of new opportunities and the foundation for the development of domestic industries, that can provide products not only to fulfill the domestic demand. Exports are critical for the highly open Ukrainian economy which is characterized by the large trade deficit. Since independence the major consumers of the Ukrainian products have been the CIS and the EU. The export analysis, based on the data provided by the State Statistics Service of Ukraine for the period of 2010-2018 allowed to identify the problems and to come up with possible solutions focusing primarily on the role of the Government of Ukraine in strengthening cooperation with the EU. Firstly, it is suggested to take the institutional steps aimed at expanding and deepening the integration towards the common economic space with the EU, especially the common customs space. Secondly, to explore the opportunities of exporting goods to the countries, with which the EU has signed regional trade agreements. The third step is related to the changing role of Ukraine in the global model of the transformation of the world economy and requires the combination of close cooperation with the EU, on the one hand, and the powerful economies, on the other, thereby contributing to the formation of non-confrontational relations between East and West. Many scientific papers are devoted to the problems of the state and prospects of development of foreign economic activity in Ukraine. A considerable part of them is occupied by theoretical and methodical materials. Many scientific papers have focused on the empirical analysis and study of the prospective dynamics of the development of foreign economic operations in Ukraine. To the authors who have done research in this area, These include A. Galchinsky, V. Geyets, A. Kinakh, V. Seminozhenko, M. Melamed, V. Novitsky, and many others. These scholars have focused their attention on the applied aspects of the retrospective analysis of the state of development of foreign economic activity (FEA) in Ukraine, but have not provided their own forecasts regarding the prospective dynamics of foreign trade operations. Considerable attention was paid to the problems of the development of foreign economic activity by such scientists as O. Kirichenko, J. Zhalilo, Y. Bazilyuk, Y. Belinskaya, D. Lukyanenko, A. Poruchnyk, L. Antonyuk and many others. These authors investigated the problems of the development of foreign economic activity in the context of taking into account the geopolitical prospects of Ukraine, publishing not only an analysis but also proposals on improving the competitiveness of the economy and the efficiency of foreign economic activity of domestic enterprises, as well as improving the policy of state regulation, etc.
ORGANIZATION OF EXPORT OPERATIONS OF ENTERPRISE (on materials OF LLC “KYIV BIO KLIMAT”, Kyiv)
(KNUTE, 2020) Lysak Daryna
АНОТАЦІЯ Лисак Д.А. «Організація експортних операцій підприємства» Менеджмент ЗЕД КНТЕУ Київ, 2020 рік У випускній кваліфікаційній роботі “Організація експортних операцій підприємства” Лисак Д.А. досліджено механізм організації експортної діяльності ТОВ «Київ Біо Клімат» за допомогою існуючих методів аналізу, що дало змогу провести реальну оцінку експортної діяльності підприємства на ринку, аналіз фінансової та економічної діяльності, аналіз зовнішньоекономічної діяльності та дослідження ефективності експортної операцій ТОВ «Київ Біо Клімат» Запропоновано комплекс заходів для покращення експортної діяльності ТОВ “Київ Біо Клімат” ANNOTATION The final qualification paper “Organization of export operations of enterprise” of Lysak Daryna examines the mechanism of organization of export activities of LLC “Kyiv Bio Klimat” using existing methods of analysis, which allowed a real assessment of export activities of the enterprise in the market, analysis of financial and economic activities, analysis of foreign economic activity and research on the effectiveness of export operations of LLC “Kyiv Bio Klimat”. A set of measures to improve the export activities of LLC “Kyiv Bio Klimat” is proposed.
OБЛIК POЗРAХУНКIВ ЗA ПOДAТКOМ НA ДOДAНУ ВAРТIСТЬ
(КНТЕУ, 2020) Oхрiменкo Влaдислaв; Фoмiнa Oленa Вoлoдимирiвнa
Aктуaльнiсть теми. Вaжливiсть пoдaтку нa дoдaну дляpoзвитку пoдaткoвoї системи Укрaїни oбумoвленo йoгo дoмiнувaнням у фoрмувaннi дoхiднoї чaстини держaвнoгo бюджету. Зaпрoвaдження електрoннoгo aдмiнiструвaння пoдaтку нa дoдaну вaртiсть (дaлi ПДВ) пoсилилo йoгo кoгнрoльну функцiю, щo пoтребує детaльнoгo вивчення oргaнiзaцiїpoзрaхункiв з бюджетoм зa ПДВ. Зa дaними Держaвнoї фiскaльнoї служби Укрaїни зa oстaннipoки йoгo питoмa вaгa склaдaє близькo третини вiд дoхoдiв держaвнoгo бюджету, 44-50 % - вiд пoдaткoвих нaдхoджень тa 9-10 % - у склaдi ВВП, щo пiдкреслює йoгo вaжливiсть 5 Прoте, через недoскoнaлiсть метoдики бухгaлтерськoгo oблiку пoдaткoвих зoбoв’язaнь тa пoдaткoвoгo кредиту з ПДВ, пoрядку вiдoбрaження iнфoрмaцiї у фiнaнсoвiй тa пoдaткoвiй звiтнoстi, пoдaтoк нa дoдaну вaртiсть нa дaний чaс зaлишaється дoсить склaднoю дiлянкoю oблiкoвoгo прoцесу. Зaгaлoм, прoблеми бухгaлтерськoгo oблiкуpoзрaхункiв зa ПДВ звoдяться дo неoбхiднoстi зaбезпечення йoгo спрoщення, щo умoжливить фoрмувaння прoзoрoї i зрoзумiлoї iнфoрмaцiї для всiх груп кoристувaчiв. Зaзнaчене oбумoвилo oбрaння теми дoслiдження, oскiльки узaгaльненi тенденцiї свiдчaть прo її aктуaльнiсть тa екoнoмiчне знaчення Aнaлiз oстaннiх дoслiджень. Питaння oблiкуpoзрaхункiв зa ПДВ, aктуaльнi в Укрaїнi, дoслiджувaлo бaгaтo вiтчизняних нaукoвцiв, зoкремa: В. Aндрущенкo, Бiлoцеркiвськa, Т. Белoбрoвенкo, В. Вишневський, O. Влaсoвa, O. Вoрoнкoвa, П. Гaрaсим, A. Гaрaсим, O. Дaнiлoв, O. Десятнюк, Дрoзд, Т. Єфименкo, М. Кoцупaтрий, В. Кудряшoв, Ю. Кузьмiнський, Г. Купaлoвa, I. Лютий, В. Мельник, П. Мельник, A. Нiкiтiшин, Т. Пaськo, Т. Пaянoк, Д. Пoлoтенкo, Т. Семенкo, Т. Сльoзкo, A. Сoкoлoвськa, O. Степoвий, Н. Ткaченкo, В. Федoсoв, O. Фoмiнa, Н. Флiсaк, П. Хoмин, С. Чекaшкiн, Л. Чернелевський, К. Швaбiй, В. Швець, I. Ящишинa, Ф. Ярoшенкo тa iн. Врaхoвуючi дoслiдження прoвiдних вчених, aктиaльм зaлишaєтьсяpoзгляд питaння щoдo oсoбливoстей вiдoбрaження в oблiкуpoзрaхункiв з бюджетoм зa пoдaткoм нa дoдaнoу вaртiсть.
OБЛIК ДOХOДIВ ВIД НAДAНИХ ПOCЛУГ ЗA МIЖНAPOДНИМИ CТAНДAPТAМИ
(КНТЕУ, 2020) Aлпєєва Oкcaна; Aвгуcтoвa Oлeнa Oлeкcaндpiвнa
Aктуaльнicть oбpaнoї тeми дocлiджeння пoлягaє в тoму, щo для пiдпpиємницькoї д iяльнocтi ocнoвнoю мeтoю тa нaйвaжливiшим узaгaльнюючим пoкaзникoм фiнaнcoвoї звiтнocтi й oцiнки eфeктивнocтi кoжнoгo пiдпpиємcтвa є зaбeзпeчeння мaкcимaльнoгo piвня пpибуткoвocтi дiяльнocтi, poзшиpeння нaпpямiв oтpимaння дoхoду. Пpибутoк, для oтpимaння якoгo вaжливoгo знaчeння нaбувaють кpитepiї визнaння дoхoду вiд peaлiзaцiї тoвapiв (нaдaння пocлуг). Кaтeгopiя дoхoдiв у pинкoвiй cиcтeмi гocпoдapювaння зaймaє визнaчaльнe мicцe. Caмe в cиcтeмi бухгaлтepcькoгo oблiку фopмуєтьcя iнфopмaцiя пpo дoхoди, якa нeoбхiднa aпapaту упpaвлiння для виявлeння peзepвiв poзшиpeння oбcягiв дiяльнocтi, пiдвищeння eфeктивнocтi тa кoнкуpeнтocпpoмoжнocтi. Кoнцeптуaльнoю ocнoвoю для фopмувaння в бухгaлтepcькoму oблiку iнфopмaцiї пpo дoхoди пiдпpиємcтвa i їх вiдoбpaжeння у фiнaнcoвiй звiтнocтi є вiдпoвiднi cтaндapти бухгaлтepcькoгo oблiку, якi cьoгoднi нaбувaють oзнaк глoбaльних cтaндapтiв, будучи чacтинoю глoбaльнoї ф iнaнcoвoї peфopми. Мiжнapoднi cтaндapти фiнaнcoвoї звiтнocтi (МCФЗ) вимaгaютьcя aбo дoзвoлeнi для викopиcтaння в 138 кpaїнaх, a бiльшicть кpaїн – учacниць Вeликoї двaдцятки вимaгaють їх викopиcтaння в oбoв’язкoвoму пopядку. В Укpaїнi, якa пpaгнe iнтeгpувaтиcя в євpoпeйcьку cпiльнoту, вci пiдпpиємcтвa мaють пpaвo для cклaдaння фiнaнcoвoї звiтнocтi зacтocoвувaти мiжнapoднi cтaндapти, якi виклaдeнo дepжaвнoю мoвoю тa oфiцiйнo oпpилюднeнo нa вeб-cтopiнцi цeнтpaльнoгo opгaну викoнaвчoї влaди, щo зaбeзпeчує фopмувaння тa peaлiзує дepжaвну пoлiтику у cфepi бухгaлтepcькoгo oблiку. Для oкpeмих cуб’єктiв гocпoдapювaння зacтocувaння цих cтaндapтiв є oбoв’язкoвим, тoму бiльшicть кepiвникiв пiдпpиємcтв poзглядaє дoцiльнicть пepeхoду нa мiжнapoднi cтaндapти фiнaнcoвoї звiтнocтi.
Regulation of activities of non-state pension funds in the context of international requirements
(KNUTE, 2020) Shpak Diana
The relevance of the theme: Private pension funds are both an integral part of the country's pension system and are among the main players in the institutional investor market. For a number of years, private pension funds have been showing steady growth in most indicators of their development. Not only the largest corporations, but also enterprises of various branches of economy, banks and other financial organizations show interest in their activity. Simultan eously with the development of private pension funds was the development and improvement of the system of state regulation of activities in the field of private pension provision, supervision and control over these activities, which leads to increasing att ention to this problem in scientific circles. Studying the general principles and identifying problems of regulating the activities of private pension funds is an important practical aspect in the development of these entities in the market of private pens ion provision in Ukraine. The issue of regulating the functioning of private pension funds is covered in the works of domestic and foreign authors, including Y.Vitka [2], O. Gorbacheva [6], K. Gutgartz [7], А.Nechay [9], N. Tsikanovskaya [11], R.Maydanik [12], R.Holtzman [17], Reisen H. [20] and others. Despite systematic research, there are no thorough approaches in the scientific works to a comprehensive study of the problems of regulating the activities of private pension funds.
REPUTATION MANAGEMENT OF THE HOTEL “NUMBER 21”, KYIV
(KNUTE, 2020) Rospopa Tetiana
Actuality of theme. Relevance of research. In the conditions of globalization of economy and fierce competition domestic enterprises of hotel business began to pay more and more attention to their reputacy. Reputation for the hotel business is increasingly becoming a key source of differences that guides potential customers. At the same time, relationships with consumers and partners are forme d through the satisfaction of consumers with all the activities of the hotel, in all areas and basic elements. In modern conditions, the best strategy for the development of the hotel business can be the one that will provide the greatest benefits for consumers, partners, business owners. After all, during a crisis, most people reconsider their habits, as well as lifestyle. As their incomes decline, consumers are looking for more affordable hotel services that best meet their needs. Under such conditions, it is the strengthening of the emphasis on reputation management technologies that becomes an important tool for strategic development. Reputation management is one of the most effective methods of competition of hotels in the market of hotel services, because they allow to strengthen the commitment of guests to the foam hotel and its range of services; to form the perception of the hotel as a holistic and positive image; increase the efficiency of ironing hotel services. Peculiarities of reputation management organization at hotel business enterprises are revealed in the works of such scientists as Inversini A, Shegg R, Ferguson R, Hlavinka K., Bosovska MV, Boyko MG, Danilenko MI, Gremler D., Brown S., Griffin J., Kostynets VV, Melnichenko SV, Rogova N., Romanchuk LD, Tkachenko TI, Vedmid NI, Verezomska IG and others. The study of literature sources indicates the need for further substantiation of the theoretical and practical principles of reputation management in the hotel business. The purpose of the final qualification work is to substantiate the theoretical and methodological principles and develop practical recommendations for improving the formation of reputation management in the hotel business. Achieving the goal of the work involves solving the following tasks: - to determine the essence of the reputation management of the hotel business; - to explore the features of the organization of reputation management in the hotel business; - consider the features of reputation management in the hotel business; - to study the practice of using reputation management technologies in the hotel; - evaluate the effectiveness of the use of reputation management in the hotel; - to substantiate the directions of growth of efficiency of the organization of reputational management of hotel; - to substantiate the prospects for improving the reputation of the hotel management. The object of research is the process of organization of reputation management technologies in the hotel business. The subject of research is the theoretical, methodological and practical principles of organization of technologies of reputation management of the hotel "Number 21", Kyiv. The main research methods in the final qualification work are both general scientific methods (comparison, deduction and induction, historical-logical approach, synthesis of scientific categories, etc.) and special methods of economic research (statistical analysis, graphical analysis, economic-mathematical methods, statistical methods). modeling, etc.). The information base for the final qualifying work is: textbooks and manuals on management, including management of hotel enterprises, economic analysis, monographs of scientists, periodicals, legislation of Ukraine, Internet resources. A particularly important source of information in the study process is the data of financial and statistical reporting of the studied hotel (form №1 "Balance Sheet (Statement of financial position)", form №2 "Statement of financial performance (Statement of comprehensive income)", organizational documents, etc.) . The practical significance of the final qualifying work is to study the peculiarities of the formation of the competitiveness of the hotel industry and justify areas for its provision. Approbation of research results. Based on the results of the study, a scientific article was prepared and published on the topic: "Formation of the system of reputation management of the enterprise of the hotel business."
Reputational risk management of a financial institution
(KNUTE, 2020) Zhenzherukha Petro
Relevance of research. Confidence in different financial institutions, especially banks, their shareholders and executives as well as in information they provided in public, has declined significantly after the global financial crisis. The attention of international financial institutions, supervisors and banks to the reputation risk has increased in way to restore it. In particular, the EBA (The European Banking Authority) document on SREP (Supervision and Evaluation Process; EBA / GL / 2014/13) emphasizes the need to consider reputation risk as an essential part of bank risk management. History has shown many examples of banks' reputational risk associated with a wide range of potential sources that can have serious business consequences. Taking measures to eliminate the consequences of losing your reputation requires enormous effort and resources. Usually, the cost of a damaged reputation is significantly higher than its maintenance, and therefore banks should avoid risk events that will lead to their unfavorable perception by stakeholders. In order to avoid spending a significant amount of money on reputation restoration, banks should take care to establish an effective system for managing this risk.
REVENUE MANAGEMENT OF «RADISSON BLU HOTEL», KYIV
(KNUTE, 2020) Ovsjannikov Nikita
One of the most challenging and complicated problems in the management of hospitality nowadays is reaching of a ba lance between supply and demand. On a daily basis, the management system of any hotel faces with the problem of under-capacity, despite the fact that the high preliminary demand exists. This situation leads to a loss of profit. This problem stems from ineffective regulation of the hotel advance boo king and pricing system. In order to resolve this problem a hotel should apply a system of Rev e-nue Management. The essence of the method is to determine the best pricing policy to achieve the optimal value of the enterprise's profit obtained through the sale of the product. In world practice, the prerequisites for the emergence of the method of Revenue Management are: - the growing influence of consumers searching for better services at the lowest price; - dynamic market development, requiring a high degree of adaptation to its changes; - the need to obtain the greatest profit from the activi ties of the enterprise; - the new possibilities of using and processing a large amount of info rmation. The effectiveness of the application of the method by hotel enterprises is dete r-mined by the following features of their functioning: - limited opportunities for hotels to offer services; - the ability to segment the cus tomer base; - non-persistence of services. A room unsold today cannot be reimbursed through subsequent sales; - significant fluctuations in demand for services of hotel enterprises; - a small share of variable costs in the total cost of the hotel; - pre-booking rooms before the service is provided, as an additional means of co-ordinating supply and demand. A hotel using RM technologies offers the same rooms at different prices, aiming for a state where the customer buys a room at the highest price he is willing to pay. The problems for development of the system of Revenue Management for hotels have been developed by a wide range of foreign scientists, such as T. D. Larsen, Eric B. Orkin, Sheryl Kimes, Stuart Jauncey, Ian Mitchell, Pamudji Slamet, Robert G. Cross, Bob Brotherton, Sean Mooney and others. The relevance of this work is caused by the need for hotels to find the best management solutions, improve management in the service sector. Consideration of the factors affecting the quality of hotel services is aimed at improving the level of service and the efficiency of production of hotel services. The development of market relations creates the emergence of new tasks, which necessitates improved management. It is important that hotel managers understand the need to constantly improve service quality management, pay attention to its expansion, reconstruction of premises, and the introduction of the latest technologies. The object of this final qualifying paper is theoretical, methodological and pra c-tical aspect of Revenue management in the hotel industry. The subject of the study is implementation of Revenue management system in «Radisson Blu Hotel», Kyiv. The purpose of the final qualifying paper: is to develop theoretical and met h-odological regulations, methods of effectiveness estimation, guidelines and suggestion s for implementation of Revenue management in the hotel industry based on the study of new conceptual framework and methodological approaches to improve the assessment of the development of hotel revenue management system.
REVENUE МЕНЕДЖМЕНТ ГОТЕЛЮ «ОПЕРА», М. КИЇВ.
(КНТЕУ, 2020) Загребельна Вікторія
Як відомо, на сьогоднішній день, одним із головних цілей будь-якого підприємства максимізація доходу. Останнім часом все більше науковці в-економістів приділяють даному питанню багато уваги. Звісно, дохід є одним із ключових аспектів підприємства, який визн ачає його рентабельність, можливість розвитку в тій чи іншій сфері. Проте, більшість підприємств сьогодні, не замислюються над питанням, а як саме слід розпорядитися доходами, так щоб бути в виграші. В перше цим питанням зайнялися, авіа-компанії, які маючи значні прибутки не могли ними правильно розпоряджатися. На допомогу прийшов новий підхід у плануванні доходами на підприємстві, так званий Revenue менеджмент. В першому значенні, його задачею було продати конкретний продукт-конкретному покупцю, за визначену ціну, яка в свою чергу буде максимальною з точки зору прибутку і не такою захмарною для покупця. На сьогоднішній день ми теж спостерігаємо даний аспект, проте в дещо іншому світлі. Показавши значні покращення в плані доходу, Revenue менеджмент вже перейшов і на інші сфери бізнесу. Актуальність теми дослідження. Сьогодні Revenue менеджмент представляє собою різноманіття, прийомів та засобів, моделей прогнозування, та інших підходів, метою яких є вказати правильний шлях розвитку підприємства. Однією із сфер, де широко застосовується концепція Revenue менеджменту є готельний бізнес. Дана сфера відіграє ключову роль, як в економіці країни так і в цілому, сьогоднішній світ відкритий для кожної людини, а подорожі є невід’ємною частиною звичайного, побуту. Сьогодні все більше і більше готелів усвідомлюють, що управління доходами є ключовим інструментом отримання конкурентних переваг та успішного розвитку. Коли підприємства використовують цю технологію належним чином, що включає операції зі збору відповідних даних, їх аналіз, 8 оптимізацію та контроль, можна досягти найкращого відповідності між попитом та пропозицією на готельні послуги, що може призвести до збільшення доходу, а також надати конкурентні переваги. Методи управління доходами застосовуються у багатьох галузях - до тих пір, поки клієнти вважають отриману політику справедливою. На сьогодні існує багато інструментів, які допомагають перетворити управління доходами на успішний інструмент, який допомагає підприємству досягти своєї кінцевої мети. Мета роботи. Наукове обґрунтування та розробка рекомендацій щодо удосконалення системи Revenue менеджменту суб’єкта готельного бізнесу. Відповідно до встановленої мети в даному дослідженні поставлені та вирішені наступні завдання: – визначити особливостi Revenue менеджменту в готелi; – описати джерела формування доходів на підприємствах готельного господарства; – запропонувати особливості управління доходами в готелі «Опера», м.Київ; – надати характеристику готелю «Опера», м. Киïв; – здійснити аналіз методів збільшення доходів готелю «Опера»; – обґрунтувати пріоритетні напрями формування та реалізації стратегії Revenue менеджменту готелю; – оцінити ефективності запропонованих заходів щодо вдосконалення системи управління доходами готелю Об’єкт дослідження. Процес формування стратегії збільшення доходів суб’єкта готельного бізнесу Предмет дослідження. теоретичні, методологічні та практичні засади розроблення та реалізації інструментів Revenue менеджменту в готелі «Опера».
Risk management at the enterprise-subject of foreign economic activity (on the materials of Exim-Standard LLC Kyiv)
(KNUTE, 2020) Kochetov Dmytro
Анотація Kochetov Dmytro Serhiyovych FITL 2m-4e У випускній кваліфікаційній роботі розглянуто механізм формування системи управління ризиками ТОВ «Ексім-стандарт», сукупність існуючих ризиків та стратегія уникнення ризиків. Перший розділ включає аналіз фінансово-господарської діяльності, аналіз зовнішньоекономічної діяльності, оцінку ризиків та оцінку їх діяльності. Другий розділ включає розробку технології управління ризиками шляхом створення програми цілеспрямованих заходів щодо управління ризиками, обґрунтування системи мінімізації ризиків на ТОВ «Ексім Стандарт», оцінка ефективності запропонованих заходів. Annotation In the final qualifying work the mechanism of creating a risk -management system of «Eksim Standard» LLC, a set of the existing risk and the strategy for the risk avoidance. The first section includes the analysis of the financial and economic activity, the analysis of the foreign economic activity, risk assessment and the evaluation of their activity. The second section includes the development of risk management technology by creating a program of targeted measures for risk management, substantiation of the risk minimization system at the «Eksim Standard» LLC, evaluation of the efficiency of the proposed measures.
Sales management of an enterprise (based on the materials of «Korosten MDF Plant» PJSC, Kyiv city)
(KNUTE, 2020) Petrenko Yuliia
Relevance of the research topic. Sales activities for any company is very important, because its effective implementation provides the company with the necessary sales, and hence profit. The rapidly changing environmental conditions set managers the task of finding ways to ensure the competitive position of the enterprise as a necessary condition for survival. Therefore, when formulating a strategy, the company should take a prudent approach to finding ways to increase sales activities. There is a need for flexible adaptation of sales activities to the growing demands of the market in order to increase the competitiveness of producers. The definition of the essence of the concept of sales management can be found in the works of many foreign and domestic scholars. Among them are D. Barkan [2], D. Jobber [15], D. Lancaster, I. Kuznetsov [20], D. Stefanych [37], O. Yamkova [43] and N. Stevens. The purpose of the study is to investigate the theoretical and practical aspects of sales management and to substantiate practical measures to develop sales management in the enterprise. In accordance with the purpose of the study, the following tasks were set: ̶ to define the essence of sales management; ̶ to substantiate of the importance of sales management within the work of enterprises; ̶ to analyze the factors that may affect sales; ̶ to identify the ways to minimize the negative impact of various factors on sales; ̶ to implement of a comprehensive assessment of sales activ ities of PJSC «Korosten MDF Plant»; ̶ to develop of proposals for improving sales management at the enterprise. The object of this study is the process of sales management at the enterprise. Subject of the research – theoretical and practical aspects of enterprise sales management. Among the main research methods that were used to achieve the goal and solve the main objectives of the study were the following: synthesis and comparative analysis (for analyzing the economic and financial performance of the enterprise and its sales activities); the method of forming tables for convenient presentation of the general characteristics of the enterprise, the implementation of calculations of basic economic indicators, in the economic analysis of sales activities; method of graphical analysis (for visualization of statistical data); statistical and qualitative comparison (for analyzing the dynamics of key financial indicators); grouping method, statistical methods. Scientific novelty. These are theoretical generalizations and development of scientific provisions on enterprise sales management. Information base of the research. In writing the final qualifying paper were used official materials of the State Statistics Service of Ukraine, scientific papers of domestic and foreign scientists, financial statements of the enterprise, as well as information resources of the world computer information network Internet. The first section discusses the theoretical aspects of sales management. The main tasks of sales activities, functions and tools are highlighted. The second section analyzes the sales management process at the enterprise, as well as indicates what measures should be taken as a result of the assessment. The third section provides recommended measures to improve sales activities at the enterprise. An assessment of the economic efficiency of the proposed measures is given. Structure and volume of the final qualifying paper. The final qualifying paper consists of an introduction, three parts, conclusions and suggestions, appendices and a list of sources used. The main text of the work is 54 pages, including 15 tables, 15 figures and 2 formulas. The list of used sources contains 4 4 items listed on 4 pages. The work contains 7 appendices set out on 14 pages.
SEO-просування клієнта діджитал агентства (за матеріалами ТОВ «ТЕРРА ПРОМО», м. Київ)
(КНТЕУ, 2020) Кривенко Дарія
На сьогодні інтернет грає дуже важливу роль у сучасному суспільстві. Все зводиться до простоти, доступності та комфорту. Завдяки розвитку інтернету зараз ми маємо можливість знайти необхідну інформацію, замовити товар, скористатися послугою або оформити потрібні документи. Крім того, купити продукти у супермаркеті з доставкою до квартири не виходячи з дому вже можна в декілька кліків. Велика кількість провідних підприємств активно розвивається у сфері діджитал. Тому зявилася потреба у оптимізації та просуванні бізнеса у мережі інтернет. Примітивні пошукові системи пройшли довгий шлях розвитку та на даний момент працюють за неймовірно складними алгоритмами, які оновлюються декілька разів на день. Їх завдання знаходити потрібні та актуальні відомості для користувача за лічені секунди. Інструменти ранжування, тобто відповідності результатів пошуку запиту користувача, впорядковують сотні мільярдів сторінок у пошуковому індексі. Найбільш масштабною пошуковою системою у світі є Google Incorporated. Він створив безліч сервісів серед яких: Google пошук, різні сервіси аналітики, організації даних, управління та планування проектів, «хмарне» сховище тощо. Крім цієї провідної корпорації існують і інші пошукові системи серед яки х Яндекс, Bing, Yahoo тощо. Розуміючи сутність пошукових систем, маємо потребу для розвитку бізнесу через сукупність певних робіт, яка спрямована на поліпшення позицій сайту в результатах видачі пошукових систем для збільшення відвідуваності сайту. Цей процес називається SEO - оптимізацією. Правила оптимізації задаються пошуковими системами. Але, незважаючи на те, що формули знаходяться в секреті, SEO спеціалісти знають, які фактори мають найбільшу з начимість для пошукової системи. Впливаючи на них, можна поліпшити позиції по ключових запитах в результатах пошуку. Веб-ресурс, позиція якого знаходиться далі перших двох сторінок, майже не має шансів бути побаченим користувачами та не отримує тих необхідних конверсій заради яких існує ця боротьба. Темою SEO просування опікувались провідні науковці та практики як вітчизняні, так і закордонні серед яких: Л. Бейкер, А. Волл, А. Воронюк, В. Карпенко, Д. Кенион, С. Кокшаров, В. Кравченко, Е. Лата, А. Ляховской, И. Севостьянов, Ж. Фиорелли. Вони наполягають на тому що: «Основний секрет оптимізації сайту - пам'ятати про всіх, хто може використовувати ваш сайт і формувати у них позитивне ставлення до свого ресурсу» [14]. Отже, розуміємо, що це потрібно враховувати, адже якщо користувачам подобається сайт, вони рекомендують його своїм друзям та знайомим і тим самим збільшують цільову аудиторію клієнта, звідси маємо сформулювати мету нашої роботи. Метою нашої роботи є оптимізація SEO просування клієнта діджитал агентства ТОВ «Терра Промо» в мережі інтернет. Об’єктом нашого дослідження є процес організації промо діяльності діджитал агентства ТОВ «Терра Промо». Предметом нашого дослідження є удосконалення SEO просування клієнта діджитал агентства «Терра Промо». Спираючись на поставлену мету перед нами постають наступні завдання: - виявити сутність та значення SEO просування в діяльності підприємств; - визначити можливості діджитал агентства для SEO оптимізації клієнтів; - проаналізувати діяльність діджитал агентств та їх клієнтів; - розробити шляхи вдосконалення SEO просування для клієнтів агентства. Методами, які ми використовували при формуванні нашого дослідження були аналіз, який допоміг нам визначити переваги та хибні рішення у SEO просуванні веб-сайтів конкурентами; синтез, який сприяв формуванню стратегії розвитку як бізнесів клієнтів, так і агенції «Терра Промо» в цілому; узагальнення, яке дало нам змогу вдосконалити нашу систему управління напряму.
SMM-СТРАТЕГІЯ ПІДПРИЄМСТВА (SOCIAL MEDIA MARKETING) (за матеріалами ТОВ «АКВІЛА ЕКСКЛЮЗІВ ДІСТРІБЬЮШН», м. Київ)
(КНТЕУ, 2020) Шилінговська Ірина
АНОТАЦІЯ Шилінговська І.В. «SMM-стратегія підприємства (Social Media Marketing) (за матеріалами ТОВ «АКВІЛА ЕКСКЛЮЗІВ ДІСТРІБЬЮШН», м. Київ)». – Рукопис. Випускна кваліфікаційна робота за спеціальністю 075 «Маркетинг», спеціалізацією «Маркетинг менеджмент». – Київський національний торговельно-економічний університет. – Київ, 2020. Випускну кваліфікаційну роботу присвячено теоретичним і практичним засадам SMM-стратегії підприємства. Представлена робота дозволяє дослідити маркетинг у соціальних медіа (SMM) як невід’ємний інструмент сучасного маркетингу і необхідну частину комунікаційної політики підприємства в мережі Інтернет, оцінити його важливість та ефективність, а також визначити нові шляхи просування товарів підприємства. Ключові слова: маркетинг у соціальних медіа, SMM, соціальні мережі, SMM-стратегія, маркетингова стратегія підприємства у соціальних мережах. ABSTRACT I.V. Shylinhovska «SMM-strategy of the enterprise (based on the data of Ltd. «AQUILA EXCLUSIVE DISTRIBUTION», Kyiv)». – Manuscript. Final qualification paper of 075 «Marketing» speciality. – Kyiv National University of Trade and Economics. – Kyiv, 2020. The final qualifying work is devoted to the theoretical and practical principles of SMM-strategy of the enterprise. The presented work allows us to explore social media marketing (SMM) as an integral tool of modern marketing and a necessary part of the enterprise's communication policy on the Internet, to assess its importance and effectiveness, as well as to identify new ways to promote business products. Keywords: marketing in social media, SMM, social networks, SMM-strategy, marketing strategy of the enterprise in social networks.
SMM-стратегія розвитку закладу вищої освіти (Social Media Marketing)» (за матеріалами КНТЕУ, м. Київ)
(КНТЕУ, 2020) Карлєчук Ірина
Сьогодні українські ЗВО опинились в умовах, коли відб увається реформування вищої освіти, спостерігається посилення конкуренції на вітчизняному і світовому ринку освітніх послуг, зменшується державне фінансування, тому актуалізувалось питання застосування таких засобів та інструментів комунікацій, які дозволять ефективно взаємодіяти з цільово ю аудиторією та заощадити кошти, тим самим сприяючи розвитку ЗВО. Одним із таких інструментів є маркетинг у соціальних мережах (SMM). Проте, щоб його застосування було ефективним, необхідно перед SMM ставити цілі і формувати стратегію (чіткий план дій) для їх досягнення. Тому сьогодні для закладів вищої освіти важливим є дослідження процесу формування і реалізації SMM-стратегії, яка б сприяла розвитку ЗВО. Цим пояснюється актуальність обраної теми випускної кваліфікаційної роботи. Дослідженням комунікацій ЗВО у мережі Інтернет займались І. Ушакова, В. Попова, О. Мельникова, С. Ілляшенко, С. Коновалова, Н. Ілляшенко та інші. Особливості просування ЗВО у соціальних мережах розкрито у наукових працях О. Жегус, І. Дейнеги. Мета випускної кваліфікаційної роботи – надання пропозицій з удосконалення процесу формування SMM-стратегії для закладу вищої освіти, яка сприятиме його розвитку. Завданнями, які необхідно виконати для досягнення поставленої мети, є: розглянути теоретичні засади формування SMM-стратегії для закладів вищої освіти, здійснити аналіз маркетингового середовища досліджуваного ЗВО – КНТЕУ, оцінити існуючу SMM-стратегію даного закладу, на основі цього запропонувати заходи з удосконалення процесу формування SMM-стратегії для КНТЕУ, розробити програму цієї стратегії та систему показників ефективності.
STAKEHOLDER MANAGEMENT OF THE HOTEL “HILTON”, KYIV
(KNUTE, 2020) Sevruk Yurii
According to the stakeholder theory the company is successful when it delivers value to its shareholders, and it may include not only financial benefits. It has been discussed for many years and it is still relevant today. There is both a theoretical part and a practical one. And, obviously, with the development of the hotel industry, all this knowledge and skills must be adapted to modern requirements and standards. Actuality of the research: a good relationship between a business and its stakeholders can be created by working together toward common goals. This relationship is essential to company`s success. One of important task in management process in any industry is to make a strategy including all interests of different stakeholders in relation to strategic goals. To manage stakeholders and develop an effective strategic plan, it is crucial to understand them. Know their financial or emotional interests in the outcome of the work, what motivates them, what data do they require, how do they communicate, what options do they have, who influences their opinions, etc. This research meant to bring clarity to the practice of stakeholder management and discover new or develop existing management concepts. Problems and prospects for the development of stakeholder management as a business concept were considered by foreign and domestic scientists and researchers in their works: I.Mitroff, B. Parmar, S. Colle, E. Freeman, R. Ackoff, T. Jones, A. Wicks, R. Grant, J. Bryson, L. Preston, T. Donaldson, F. Aсkermann, C. Eden, M. Petrov, K. Soloduchin, I. Oleksiv, V. Kharchuk. All these studies show different point of views on the actuality of this theory, the issue of determining the main stakeholders and their interests, also general approaches to classify participants. But the issue o f communication between stakeholders, how to evaluate and stimulate them remains relevant. The object of research organizational management and business ethics in hospitality industry. The subject of research is implementation of stakeholder management system in hotel “Hilton”, Kyiv. Purpose of research is to define the basic concepts of stakeholder theory and learn the technique of identifying their interests. Tasks of research: • analyze and review the scientific literature; • define and analyze methodological approaches of stakeholder management system in hospitality; • present and describe organizational and economic assessment of hotel “Hilton”; • present key stakeholder groups in hotel “Hilton”; • present engamegent stakeholder system in “Hilton” hotel; • develop propositions for improvement of stakeholder management system in hotel “Hilton”; • develop and present improvements of stakeholder management system in hotel “Hilton”. Practical essence of research: the results of research can be reviewed and implemented in the hotel by the management. The results were published in articles’ collection of master programs students “Hotel Restaurant business: focus on international trends” [Appendix A]. Methods of research: In this paper, we will discuss the essence of stakeholder management, review and analyze various scientific works and analytic articles, observe various methods and methodological approaches of stakeholder management
Strategies of relations with VIP-consumers of the country club «Selfish Club», p. Kyiv, Kyiv region
(2020) Daria Vozniuk
Relevance of research. The development of market of hotel services in Ukraine takes place in the conditions of market transformation, technologicalization and informatization of society, rapid changes in the preferences and needs of consumers of services. The industry of hotels is an important factor in ensuring the economic stability of the state, the formation of a positive perception of Ukraine in the world community. At the same time, the development of hotel services also plays an important role in the implementatio n of state social programs and tasks, the provision of individual services to the general population.In the conditions of considerable competition in the market of hotel services the problem of their quality, conformity of services to modern world needs and requirements becomes more and more important.All this encourages the training of competent personnel who have a wide range of knowledge and skills, high professional culture and appropriate professional thinking. Conditions of socio-economic instability in critical and transitional periods objectively increase society's requirements for the professional competence of future hotel professionals. Forecasting and achieving a high level of quality of hotel services is impossible without the formation of s table personal and professional competencies, as well as professionally important personality traits. Successful professional activity of any specialists is determined by certain personal and professional qualities, the degree of their compliance with the requirements of a particular profession.
The efficiency of foreign economic activity of the agro-industrial complex (based on data of LLC RPE "Dryada" LTD, Kherson)
(KNUTE, 2020) Hnatiuk Illia
Анотація Гнатюк І. Р. «Ефективність зовнішньоекономічної діяльності підприємства агропромислового комплексу» Менеджмент ЗЕД, КНТЕУ, Київ, 2020 рік У випускній кваліфікаційній роботі досліджено ефективність зовнішньоекономічної діяльності агропромислового косплексу та надані рекомендації щодо вдосконалення зовнішньоекономічної діяльності. У вступі обґрунтовується актуальність теми дослідження, поставлені мета, завдання дослідження. Наведено структуру дипломної роботи, література, яка використовується при аналізі. У першій главі дипломної роботи здійснюється аналіз ефективності фінансово-господарської діяльності, зовнішньоекономічної діяльності та динаміки показників підприємства ТОВ НВП «Дріада» ЛТД. У другому розділі наведені рекомендації щодо географічної диверсифікації та заходів з удосконалення зовнішньоекономічних операцій ТОВ НВП «Дріада» ЛТД, наведені основні переваги від використання даних рекомендацій. У висновку підведені основні підсумки проведеної роботи. In the final qualifying work, the effectiveness of foreign economic activity of the agro-industrial complex was investigated and recommendations for improving foreign economic activity were given. The introduction substantiates the relevance of the research topic, the goals and objectives of the research. The structure of the thesis, the literature used in the analysis is given. In the first chapter of the thesis the analysis of efficiency of financial and economic activity, foreign economic activity and dynamics of indicators of the enterprise LLC LTD "Dryada" are carried out. The second section provides recommendations on geographic diversification and measures to improve foreign economic operations of LLC RPE "Dryada" LTD, the main advantages of using these recommendations are given. In conclusion, the main results of the work are summarized.
The formation strategy for financial institution securities portfolio
(KNUTE, 2020) Kovalenko Maksym
Relevance of the topic. Key characteristic feat ure on improvement of the bank's activities is the expansion of vectors of its operations, among which the investment sector bears quite an important function. The investment activity of the institutions of the banking system plays an important role both for the economic development of the state in the whole and for its own activity in particular. Within the economic development of the state, the role of the investment sphere of banking institutions is determined by the mobilization of capital of the popula tion and economic entities, as well as its placement into effective activities, stimulating the expansion of the real sector of the economy and living standards in general. Effective investment activity of banking institutions is determined only by the optimally chosen investment policy and investment strategy. Therefore, we may determine that investigation and improvement of portfolio investment in the field of commercial banks, which in its turn contributes to the activation and success of the investment sector, is extremely important aspect of economic development in the whole
The influence of state regulation on the activity of the trade enterprise (based on the materials of «Epicentr K» LLC, Kyiv)
(KNUTE, 2020) Sakhno Oleksandr
Relevance of final qualifying paper. The basis of modern economic strategy aimed at bringing the economy out of crisis and improving its efficiency is the transition to a fundamentally new model of government based on a combination of self -government of economic entities with state regulation of their activities. The practical implementation of the chosen course requires a radical reform of the economy, a radical reconstruction of the economic mechanism of the entire economic system, profound changes in the activities of economic entities. In this regard, the problems of changing property relations, reorganization of old, established structures and the formation of new ones, improvement of budget -tax and monetary mechanisms were among the top priorities. In addition, scientific ideas about the role of the state in the functioning of the economy need to be adjusted and developed. The real state of the economy and social sphere of modern Ukraine has led to an understanding of the need to change the paradigm of the national economy, change the role of the state in its functioning and development. This contributed to the creation of a holistic concept, the development of a fundamentally new mechanism of state regulation of the economy and its industries, including trade, which focuses them on meeting the needs of the population and takes into account the conditions, which explains the relevance of this study. Ukraine's trade is currently in a difficult financial situation, disproportionately (internally and in relation to the leading sectors of the e conomy) is developing, does not provide high quality trade services. The role and place of state bodies in trade reform and its functioning are not scientifically substantiated. Moreover, the activities of these bodies are ignoring the current trends in the development of socio-economic systems, low efficiency and inadequacy of their actions to the current situation. 3 In these conditions, it is necessary to ensure the implementation of trade for its public purpose, mission, to determine the role of state regulation in this, which can be considered the most important problem to be solved. In the works of Yu.A. Avanesova, E.A. Arustamova, Yu.K. Bazhenova, M.I. Bakanova, I.D. Panicha, L.P. Baskov, N.I. Bragina, P.I. Vakhrin, T.P. Danko, L.P. Dashkova, A.V. Zyryanov, A.A. Litvinyuk, T.I. Nikolaeva, A.V. Orlova, Ya.L. Orlova, F.G. Pankratova, V.I. Pivovarova, B.E. Poletaeva, A.K. Semenov, V.A. Solovyov, A.M. Friedman and several other researchers considered the most important issue of the trade in modern conditions. The purpose of final qualifying paper is to analyze and study the impact of state regulation on the activity of trade enterprises. To achieve this goal, the following tasks were set: - to determine the essence, models and types of state regulation; - to study scientific approaches to the organization and implementation of state regulation of trade enterprises; - to assess the factors of influence of state regulation on the activities of the enterprise; - to analyze the main indicators of the enterprise, taking into account the impact of state regulation; - to find ways to improve the activities of the enterprise; - to investigate and substantiate the effectiveness of the proposed areas. The object of final qualifying paper is the process of analysis of the trade activity of "Epicenter K" LLC and the impact of state regulation on it. Subject of final qualifying paper is theoretical, methodical and practical aspects of state regulation on the activity of the trade enterprise. The relations formed in the process of trade regulation, between state and local bodies and objects of the branch (vertically and horizontally) in the conditions of formation of market relations, and also methods and functions of the specified bodies on trade regulation. The information and regulatory base of the research are scientific works of domestic and foreign scientists, materials of periodicals, statistics, materials of financial and economic activity of “Epicenter K” LLC, Internet resources. Research methods: economic, sociological and statistical research methods – to reveal the essence and content of state regulation, economic and mathematical modeling, comparative – for comparison of actual indicators with indicators of previous periods , diagrams – to visualize statistics and their ratios, logical analysis and synthesis – to study the features and patterns of state regulation in Ukraine. The scientific novelty of final qualifying paper is due to the study of the current problem of development of state regulation of trade entrepreneurship, taking into account the conditions of formation and development of a market economy in Ukraine. Methodological and practical issues of trade regulation are a reflection of the general model of market economy, which allows us to talk about certain values of theoretical conclusions and practical recommendations made on the materials of the trade enterprise. Approbation the results of the study is represented in the scientific article on the topic: «Theoretical foundations of state regulation of the economy» which published in the KNUTE collection of scientific papers (Appendix A). Structure and scope of the final qualifying paper. Final qualifying paper consists of an introduction, three sections, conclusions, a list of sources used. Final qualifying paper contains 8 tables, 4 figures. The list of sources used includes 31 items.

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