REPUTATION MANAGEMENT OF THE HOTEL “NUMBER 21”, KYIV
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Date
2020
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Publisher
KNUTE
Abstract
Actuality of theme. Relevance of research. In the conditions of globalization
of economy and fierce competition domestic enterprises of hotel business began to
pay more and more attention to their reputacy. Reputation for the hotel business is
increasingly becoming a key source of differences that guides potential customers. At
the same time, relationships with consumers and partners are forme d through the
satisfaction of consumers with all the activities of the hotel, in all areas and basic
elements. In modern conditions, the best strategy for the development of the hotel
business can be the one that will provide the greatest benefits for consumers, partners,
business owners. After all, during a crisis, most people reconsider their habits, as well
as lifestyle. As their incomes decline, consumers are looking for more affordable
hotel services that best meet their needs. Under such conditions, it is the
strengthening of the emphasis on reputation management technologies that becomes
an important tool for strategic development. Reputation management is one of the
most effective methods of competition of hotels in the market of hotel services,
because they allow to strengthen the commitment of guests to the foam hotel and its
range of services; to form the perception of the hotel as a holistic and positive image;
increase the efficiency of ironing hotel services.
Peculiarities of reputation management organization at hotel business
enterprises are revealed in the works of such scientists as Inversini A, Shegg R,
Ferguson R, Hlavinka K., Bosovska MV, Boyko MG, Danilenko MI, Gremler D.,
Brown S., Griffin J., Kostynets VV, Melnichenko SV, Rogova N., Romanchuk LD,
Tkachenko TI, Vedmid NI, Verezomska IG and others. The study of literature
sources indicates the need for further substantiation of the theoretical and practical
principles of reputation management in the hotel business.
The purpose of the final qualification work is to substantiate the theoretical
and methodological principles and develop practical recommendations for improving
the formation of reputation management in the hotel business.
Achieving the goal of the work involves solving the following tasks:
- to determine the essence of the reputation management of the hotel business;
- to explore the features of the organization of reputation management in the
hotel business;
- consider the features of reputation management in the hotel business;
- to study the practice of using reputation management technologies in the
hotel;
- evaluate the effectiveness of the use of reputation management in the hotel;
- to substantiate the directions of growth of efficiency of the organization of
reputational management of hotel;
- to substantiate the prospects for improving the reputation of the hotel
management.
The object of research is the process of organization of reputation
management technologies in the hotel business.
The subject of research is the theoretical, methodological and practical
principles of organization of technologies of reputation management of the hotel
"Number 21", Kyiv.
The main research methods in the final qualification work are both general
scientific methods (comparison, deduction and induction, historical-logical approach,
synthesis of scientific categories, etc.) and special methods of economic research
(statistical analysis, graphical analysis, economic-mathematical methods, statistical
methods). modeling, etc.).
The information base for the final qualifying work is: textbooks and manuals
on management, including management of hotel enterprises, economic analysis,
monographs of scientists, periodicals, legislation of Ukraine, Internet resources. A
particularly important source of information in the study process is the data of
financial and statistical reporting of the studied hotel (form №1 "Balance Sheet
(Statement of financial position)", form №2 "Statement of financial performance
(Statement of comprehensive income)", organizational documents, etc.) .
The practical significance of the final qualifying work is to study the
peculiarities of the formation of the competitiveness of the hotel industry and justify
areas for its provision.
Approbation of research results. Based on the results of the study, a
scientific article was prepared and published on the topic: "Formation of the system
of reputation management of the enterprise of the hotel business."
Description
FINAL QUALIFYING PAPER