International competitiveness of the «Premier International» hotel chain
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Дата
2020
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Анотація
Actuality. At present, the competitiveness of enterprises is gaining a special
status, because a radical increase in the efficiency of the economy as a whole, the
introduction of new production technologies and the extensive use of human capital
depend on this, due to a significant increase in the constant updating and quality of
products.
The ongoing process of globalization, important structural changes, requires the
response of businesses that want to remain competitive in new conditions by
introducing the subject of this study, the elements of the accelerated development of
scientific and technological revolution and the large-scale cross-border movement of
capital in competition.
The aim of the study is to develop the theoretical and methodological
foundations of the hotel chain competitiveness
The object of research is the process of forming of the hotel chain
competitiveness
The subject of research exploration of the theoretical positions, methodical basis
and practical recommendations of forming the international competitiveness in
«Premier International» hotel chain.
In accordance with goal, the following tasks have been identified:
- to study and develop the theoretical and methodological foundations of
increasing the competitiveness of the organization;
- to analyze the competitiveness of the of the «Premier International» Hotel;
- to analyze the pricing policy of the «Premier International» Hotel;
- to develop measures to increase the competitive position of the «Premier
International» Hotel;
- to assess the efficiency of the developed measures
The aim is to study and substantiate the theoretica l aspects of the essence of
competitiveness, as well as to study the factors of internal and external environment that
affect the competitiveness of the hotel business in a market environment
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