Forecasting the impact of external factors on retail development (based on materials of «BUREAU VERITAS UKRAINE» LLC, Kyiv city)
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Дата
2020
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Видавець
KNUTE
Анотація
Forecasting as an objectively urgent need for further development of society
traditionally occupies an important place in the theory and practice of economic
process management. Thus, the correct and timely assessment of the prospects of the
world market as a whole or its individual components is a prerequisite and prerequisite
for achieving the necessary e fficiency of economic management of foreign economic
activity at the national level and in relation to a particular company, firm-participant in
international trade. Anticipation, which in practical foreign trade work takes the form
of forecasting, ie purposeful development of specific forecasts of the world market as
a whole or individual commodity markets, creates a reliable basis for developing
optimal tactics and strategies for participation of a country or individual firm in
international economic relations.
In this case, foreign economic forecasts of the world market and its individual
components must be combined and take into account independent forecasts of another
nature, in particular, socio-economic, political, scientific, technical, environmental,
demographic and many others, resulting in a balanced single information field within
a common interdependent forecast system.
The basis of forecasting are the laws of dialectics. The fundamental possibility
of compiling a scientifically sound foreign economic forecast is determined by the
objective presence of a direct causal link in the development of the world market and
international trade. The task of developing a reliable, logical forecast is precisely to
find new elements that generate the future against the background of the true state of
the object under study, taking into account its past, and, exploring the main trends and
the most important factors that determine them, to make sound judgments. about the
most probable picture of development of the analyzed object in the considered
perspective.
All countries of the world are set for the long term, realizing that now we need
new results and achievements in various sectors of the national economy, which
involves the use of new methods, techniques and technologies, "tuned" for the future
[5, p.10].
The purpose of this study to improve the process of forecasting the impact of
external factors on retail development at the enterprise “BUREAU VERITAS” LLC,
KYIV.
According to the purpose, the following tasks were set before research:
– to analyze the processes of market research and forecasting in LLC "Bureau
Veritas";
– provide an assessment of the company's forecasts for the development of
retail trade and the factors influencing it;
– develop planning measures to improve the process of forecasting the
activities of the enterprise;
– provide a prognostic assessment of the results of improving the forecasting
process at the enterprise.
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