Development of the competitive advantages of a trade enterprise (based on materials of «RESTORATSIA-SERVIS» LLC, Kyiv city)
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Дата
2020
Автори
Назва журналу
Номер ISSN
Назва тому
Видавець
KNUTE
Анотація
The relevance of the study. In modern unstable economic conditions and
intensive development of competition, the achievement of competitive advantages by
the company is one of the most pressing issues. Competitive advantages of the
enterprise are the basis of its successful activity in the competitive environment,
therefore the formation and development of competitive advantages are one of the
purposes for the enterprise. The ability to meet the unique needs of consumers to
achieve economic benefits is the key to success for the company, which allows it to be
competitive in the market. The development of competitive advantages of any
enterprise is one of the conditions for ensuring its competitiveness.
In today's fast-changing environment, every company must regularly assess and
analyze changes in the external and internal environment of the organization. Given
such trends, the study of methodological approaches to assessing the development of
competitive advantage is relevant.
Despite significant advances in the theory and practice of research into the
development of competitive advantage, there are a number of issues that remain the
subject of debate among economists. Thus, most scientific works of domestic and
foreign scientists use a universal approach when considering the role of co mpetitive
advantages of the enterprise in gaining more market share, taking into account the
increasing intensity of industry competition. At the same time, the concepts and
classification of competitive advantages of the enterprise are insufficiently
systematized.
Significant scientific contribution to the study of theoretical aspects and
classification of competitive advantages of enterprises made by the following
scientists: Amstrong G., Ansoff I., Breus S., Didenko E., Ivanova U., Kimberly A.
Kotler F., Kuncoro W., Marshall A., Melnyk V., Piatnytska G.T., Porter M.,
Fathutdinov R.A. and others.
The purpose of the study is to generalize and deepen the theoretical and
methodological principles for the development of competitive advantages of the trade
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enterprise and substantiation of practical measures to achieve them in the studied
enterprise.
According to the purpose, the following tasks were formulated and solved:
– to determine the theoretical and methodological bases of development of
competitive advantages of an enterprise;
– to analyze the state and dynamics of indicators of economic activity of
«Restoratsia-Servis» LLC, and also a level of development of the competitive
advantage, strategic reserves of formation of competitive advantages, technical
and organizational and economic opportunities to increase them;
– to develop main directions of increase of competitive advantages taking into
results of functioning and prospects of development of the «Restoratsia-Servis»
LLC;
– to substantiate the economic efficiency of the proposed directions of
development of the competitive advantages of «Restoratsia-Servis» LLC.
The object of the sudy is the process of formation and achievement of
competitive advantages by the enterprise.
The subject of the study is the development of competitive advantages of a trade
enterprise.
The empirical basis of the study is the materials of financial and statistical
reporting of Limited Liability Company «Restoratsia-Servis». The enterprise is located
at: Kyiv, Valeriia Lobanovskoho Avenue, 119. The main activity of the company is
wholesale of porcelain, glassware and cleaning products. The overall performance of
«Restoratsia-Servis» LLC in 2019 is defined as one that decreased slightly over the last
study year.
Research methods. In order to obtain sound conclusions in the process of
writing the final qualifying work were used methods of scientific abstraction, analysis
and synthesis, as well as methods of structural and systematic analysis, expert analysis,
and the method of comparative characteristics.
Information base of the research. In writing the final qualifying paper were
used official materials of the State Statistics Service of Ukraine, scientific papers of
domestic and foreign scientists, financial statements of the enterprise, as well as
information resources of the world computer information network Internet.
The scientific novelty of the final qualifying paper are: theoretical
generalizations and development of scientific provisions on the formation of
competitive advantages
Structure and volume of the final qualifying paper . The final qualifying paper
consists of an introduction, three parts, conclusions and suggestions, appendices and a
list of sources used. The main text of the work is 52 pages, including 22 tables, 10
figures and 5 formulas. The list of used sources con tains 50 items listed on 7 pages.
The work contains 14 appendices set out on 32 pages.
Опис
FINAL QUALIFYING PAPER