Brand management strategies and their formation in the service sector
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Дата
2024
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Державний торговельно-економічний університет
Анотація
The article discusses the key strategies of brand management, the structure of a brand strategy, methods of strategy formation, basic principles and approaches to brand strategies in the service sector
Опис
Ключові слова
brand management, brand strategy, service sector, branding, communication strategy, brand development
Бібліографічний опис
Vaha, K. (2024). Brand management strategies and their formation in the service sector. In O. S. Bondarenko (Ed.), Marketing technologies in the digital space: Collection of scientific articles by full-time students. P. 4. (p. 118–124). State University of Trade and Economics.