DIGITAL TRANSFORMATION OF FASHION CONSUMER BEHAVIOR

Fayvishenko, Diana; Melnikov, Artem

DIGITAL TRANSFORMATION OF FASHION CONSUMER BEHAVIOR

Файли

210.pdf (86.33 KB)

Дата

2025

Автори

Fayvishenko, Diana

Melnikov, Artem

Affiliation

State University of Trade and Economics

Видавець

Державний торговельно-економічний університет

Бібліографічний опис

Fayvishenko, D., & Melnikov, A. (2025). Digital transformation of fashion consumer behavior. In V. A. Osyka (Ed.), Entrepreneurship, trade, marketing: Strategies, technologies and innovations. Social communications in the formation of entrepreneurial ecosystems (pр. 665–667). State University of Trade and Economics.