INTERNATIONAL HOTEL & RESTAURANT BUSINESS TRENDS
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Документ Distribution system of services of international hotel chains(Державний торговельно-економічний університет, 2023) Zahoruiko, A.The article discusses the essence of the term distribution and its role in the hospitality industry. The structure of the distribution of hotel services in the conditions of modern realities was analysed and the main problems of the functioning of distribution systems in the conditions of the crisis were determined. Conditions for establishing communication with consumers and establishing business processes in the service distribution system of international hotel chains are proposed.Документ Types of diversification of services in the international hotel business(Державний торговельно-економічний університет, 2023) Volynets, A.In the article is consideredexamines the different types of service diversification that can be implemented in the hotel industry on an international level. Diversification is an important tool for hotels that want to increase their profits and attract more customers. The types of service diversification discussed in the article include expanding the range of services, such as restaurants, swimming pools and other entertainment, as well as creating additional services, such as saunas, spas and fitness facilities. Additionally, the article considers the possibilities of diversification depending on the type of hotel, including family-friendly hotels, business hotels and hotels for tourism. The article describes each type of diversification in detail and provides tips that may be useful for hotels planning to introduce diversification into their services in order to enter the international market.Документ New technologies in the hospitality(Державний торговельно-економічний університет, 2023) Uzhva, D.The article considers the introduction of innovative technologies in the hotel and restaurant business that lead to an increase in the number of visitors, expansion of the range of services, and search for new original business solutions that increase the competitiveness of hotel and restaurant businesses.Документ Sales management system of the hotel and restaurant business(Державний торговельно-економічний університет, 2023) Riabytsia, O.The article presents the modern sales management system, the importance of the commercial division and the use of information technologies. The main tasks and functions of the commercial division are revealed.Документ Corporate service quality standards of the international restaurant chain(Державний торговельно-економічний університет, 2023) Motornyi, Y.The article shows quality control tools and importance of the standards implementation for the restaurant industry.Документ Branding of the national hotel chain on the global service market(Державний торговельно-економічний університет, 2023) Mosiiuk, A.The article shows the peculiarities and importance of branding of the national hotel chain in the world market of services. Branding tools in the hotel business are presented and the most effective tools for the hotel business are provided.Документ Corporate HR management system of an international hotel chain(Державний торговельно-економічний університет, 2023) Kosenko, K.The article shows HR management and importance of the HR for the hotel industry. The most effective tools for the hotel business are provided.Документ Marketing strategy of Premier Palace Hotels in the global market(Державний торговельно-економічний університет, 2023) Kapralova, D.The hotel industry is a highly competitive market, with many players vying for customer attention. In this global market of services, it is important for hotel chains to have a strong marketing strategy that sets them apart from the competition. This article examines the marketing strategy of Premier Palace, a hotel chain operating in the global market of services. We explore the unique selling proposition of the hotel chain, its branding, target audience, online presence, customer service, loyalty programs, and partnerships. By focusing on these key elements, Premier Palace can differentiate itself from competitors and succeed in a global market of services.Документ Competitiveness of the chain in the global market of services(Державний торговельно-економічний університет, 2023) Bondar, K.The article discusses the Global Services Market in hotel and restaurant chains. The competitiveness of the hotel (restaurant) chain in the global market of services was analyzed and the key factors contributing to competitiveness.Документ INTERNATIONAL HOTEL & RESTAURANT BUSINESS TRENDS(Державний торговельно-економічний університет, 2023)The collection consists of articles devoted to the problems of hotel and restaurant management in Ukraine and the world, innovations in the activities of restaurant and hotel enterprises, innovative consumer service technologies, distribution systems and loyalty programs.