Marketing strategy of Premier Palace Hotels in the global market
Вантажиться...
Файли
Дата
2023
Автори
Affiliation
Назва журналу
Номер ISSN
Назва тому
Видавець
Державний торговельно-економічний університет
Анотація
The hotel industry is a highly competitive market, with many players vying for customer attention. In this global market of services, it is important for hotel chains to have a strong marketing strategy that sets them apart from the competition. This article examines the marketing strategy of Premier Palace, a hotel chain operating in the global market of services. We explore the unique selling proposition of the hotel chain, its branding, target audience, online presence, customer service, loyalty programs, and partnerships. By focusing on these key elements, Premier Palace can differentiate itself from competitors and succeed in a global market of services.
Опис
Ключові слова
Бібліографічний опис
Kapralova, D. (2023). Marketing strategy of Premier Palace Hotels in the global market. In A. A. Mazaraki (Ed.), International hotel and restaurant business trends (pp. 8–11). State University of Trade and Economics.