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Project of the marketing activity management system of the organization
(Державний торговельно-економічний університет, 2025) Lutsenko, N.
The article examines the theoretical principles of marketing management of enterprises, specifically focusing on projecting a marketing activity management system for an organization. It clarifies the concept of an «enterprise management system» by analyzing modern approaches to defining management’s essence. The study examines key system elements, including goals, objectives, subsystems, functions, subjects, objects, principles, and support, ultimately defining the marketing management system’s purpose as achieving a desired state from the current one.