Project of the marketing activity management system of the organization
Ескіз недоступний
Файли
Дата
2025
Автори
Affiliation
Назва журналу
Номер ISSN
Назва тому
Видавець
Державний торговельно-економічний університет
Анотація
The article examines the theoretical principles of marketing management of enterprises, specifically focusing on projecting a marketing activity management system for an organization. It clarifies the concept of an «enterprise management system» by analyzing modern approaches to defining management’s essence. The study examines key system elements, including goals, objectives, subsystems, functions, subjects, objects, principles, and support, ultimately defining the marketing management system’s purpose as achieving a desired state from the current one.
Опис
Ключові слова
Бібліографічний опис
Lutsenko, N. (2025). Project of the marketing activity management system of the organization. In T. I. Tkachenko (Ed.), Project management (pp. 55–61). State University of Trade and Economics.