2020

Постійне посилання на фонд

https://ur.knute.edu.ua/handle/123456789/31

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Перегляд 2020 за Автор "Daineko Iryna"

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    Документ
    International competitiveness of the «Premier International» hotel chain
    (KNUTE, 2020) Daineko Iryna
    Actuality. At present, the competitiveness of enterprises is gaining a special status, because a radical increase in the efficiency of the economy as a whole, the introduction of new production technologies and the extensive use of human capital depend on this, due to a significant increase in the constant updating and quality of products. The ongoing process of globalization, important structural changes, requires the response of businesses that want to remain competitive in new conditions by introducing the subject of this study, the elements of the accelerated development of scientific and technological revolution and the large-scale cross-border movement of capital in competition. The aim of the study is to develop the theoretical and methodological foundations of the hotel chain competitiveness The object of research is the process of forming of the hotel chain competitiveness The subject of research exploration of the theoretical positions, methodical basis and practical recommendations of forming the international competitiveness in «Premier International» hotel chain. In accordance with goal, the following tasks have been identified: - to study and develop the theoretical and methodological foundations of increasing the competitiveness of the organization; - to analyze the competitiveness of the of the «Premier International» Hotel; - to analyze the pricing policy of the «Premier International» Hotel; - to develop measures to increase the competitive position of the «Premier International» Hotel; - to assess the efficiency of the developed measures The aim is to study and substantiate the theoretica l aspects of the essence of competitiveness, as well as to study the factors of internal and external environment that affect the competitiveness of the hotel business in a market environment