Strategic partnership development in university brand-management
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Дата
2024
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Видавець
Державний торговельно-економічний університет
Анотація
This article explores the significance of strategic partnership development in enhancing university brand management. It delves into the theoretical foundations, practical implications, and unresolved challenges within the higher education sector, emphasizing the role of collaborative alliances in shaping brand identity, reputation, and stakeholder engagement.
Опис
Ключові слова
strategic partnerships, university brand management, higher education, brand identity, reputation, stakeholder engagement, institutional collaboration
Бібліографічний опис
Lytvynenko, Y. (2024). Strategic partnership development in university brand-management. In O. S. Bondarenko (Ed.), Marketing technologies in the digital space: Collection of scientific articles by full-time students. P. 4. (p. 184–189). State University of Trade and Economics.