Theoretical foundations of marketing communications of brands in international markets
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Дата
2024
Автори
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Видавець
Державний торговельно-економічний університет
Анотація
The article is devoted to marketing communications of brands in the international markets; special attention is paid to marketing communications as a link between a brand and its target audience, and the author explores various models and tools used for effective communication.
Опис
Ключові слова
marketing communications, international market, target audience, communication models, marketing communication tools, market entry strategy, effectiveness of marketing communications
Бібліографічний опис
Zhukova, V. (2024). Theoretical foundations of marketing communications of brands in international markets. In O. S. Bondarenko (Ed.), Marketing technologies in the digital space: Collection of scientific articles by full-time students. P. 4. (p. 145–150). State University of Trade and Economics.