CONSUMER CONFIDENCE ANALYSIS TECHNOLOGIES IN SOCIAL MEDIA FOR BRAND REPUTATION MANAGEMENT

Vakulenko, Dmytro; Chunikhna, Tetiana

CONSUMER CONFIDENCE ANALYSIS TECHNOLOGIES IN SOCIAL MEDIA FOR BRAND REPUTATION MANAGEMENT

Файли

179.pdf (92.08 KB)

Дата

2025

Автори

Vakulenko, Dmytro

Chunikhna, Tetiana

Affiliation

State University of Trade and Economics

Видавець

Державний торговельно-економічний університет

Бібліографічний опис

Vakulenko, D., & Chunikhna, T. (2025). Consumer confidence analysis technologies in social media for brand reputation management. In V. A. Osyka (Ed.), Entrepreneurship, trade, marketing: Strategies, technologies and innovations. Management of safety and quality of goods and services (pр. 554–557). State University of Trade and Economics.