MANAGEMENT & ADMINISTRATION GLOBAL CHALLENGES FOR THE DEVELOPMENT OF THE HOTEL AND RESTAURANT BUSINESS
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Документ Loyalty programs in HoReCa(Державний торговельно-економічний університет, 2024) Bilozertseva, S. O.This article discusses the evolution of loyalty programs in the HoReCa (Hotel, Restaurant, Café) industry, tracing their development from informal customer relationships to sophisticated, digital platforms. It highlights how modern loyalty programs use data analytics, personalization, and gamification to engage customers and foster brand loyalty. Additionally, the article explores the role of partnerships and experiential rewards in enhancing the value of loyalty initiatives, driving customer retention in a competitive market.Документ Diversification of international hotel/restaurant chain services(Державний торговельно-економічний університет, 2024) Taranenko, D. S.In this scientific article, we explore the critical components and strategies necessary for diversifying the services offered by international hotel and restaurant chains. By examining both traditional and modern approaches, the article provides insights into how these businesses can adapt to changing consumer preferences and enhance their competitive edge in the global market.Документ Restaurant chain marketing strategies(Державний торговельно-економічний університет, 2024) Olshevska, M. Y.In this scientific article, we explore the critical components and strategies necessary for creating effective marketing plans tailored to restaurant chains. By examining both traditional and digital approaches, the article provides insights into how businesses can adapt to changing consumer behaviors and stay competitive in the evolving marketplace.Документ Digital transformation in international hotel management(Державний торговельно-економічний університет, 2024) Nikora, D. V.The article presents the results of research aimed at studying the impact of digital technologies on all aspects of the hotel business. Innovative solutions and their role in increasing the efficiency and competitiveness of hotels are considered, with a focus on management systems to improve the efficiency of online communication and achieve the desired consumer response. Knowledge of the basics of digital hotel business development allows the developing of more effective and successful forecasts of further changes in the industry.Документ Franchising of an international hotel chain on the national market of hotel services(Державний торговельно-економічний університет, 2024) Marandy, O. I.The article defines the essence and elements of franchising of an international hotel chain in the national market of hotel services. the article provides information on the importance of franchising and the essence of this system in the literature. also the main advantages of the existence of hotel franchising in the national market.Документ Service quality management system of an international hotel chain(Державний торговельно-економічний університет, 2024) Al, Zoubi FIrasThe hotel industry is a highly competitive market, with many players vying for customer attention. In this global market of services, it is important for hotel chains to have a strong marketing strategy that sets them apart from the competition. This article examines the marketing strategy of Premier Palace, a hotel chain operating in the global market of services. We explore the unique selling proposition of the hotel chain, its branding, target audience, online presence, customer service, loyalty programs, and partnerships. By focusing on these key elements, Premier Palace can differentiate itself from competitors and succeed in a global market of services.Документ Methodical tools of formation branding(Державний торговельно-економічний університет, 2024) Aleksienko, O. A.The concept of hotel branding is defined in the scientific article. The importance of branding in the hotel sector is substantiated. Methods that can be used to create hotel branding are proposed.Документ Pos systems in restaurant digital operational activity(Державний торговельно-економічний університет, 2024) Trush, M. I.The article looks into the digital age, Point of Sale (POS) systems have emerged as an essential tool for restaurant operations. This article explores the key role POS systems play in streamlining restaurant activities, enhancing operational efficiency, and improving customer satisfaction. By automating tasks such as order-taking, inventory management, and financial reporting, POS systems help restaurants optimize their operations, reduce errors, and provide faster, more reliable service. This study reviews the various functions of POS systems, their benefits, and potential challenges restaurants face when implementing these digital tools.Документ Prerequisites for renovation in the hotel business(Державний торговельно-економічний університет, 2024) Steshenko, A. V.This scientific article describes the main prerequisites and importance of implementing renovations in the hotel industry. It also explains the rational advantages of creating and implementing a renovation strategy and describes the renovation implementation plan.Документ Staff inclusiveness as a competitive advantage of a modern hospitality(Державний торговельно-економічний університет, 2024) Slobodianik, A. A.This study focuses on the essential concept of inclusive personnel potential. It delves into the theoretical underpinnings of human resource management (HRM) and its relevance to the hospitality industry. The research specifically analyzes the components of inclusive human resource development and management within hotel organizations. Furthermore, it assesses how inclusive personnel potential influences the formulation and adjustment of motivational strategies that cater to the varied needs and experiences of employees.Документ Development strategy of a hotel enterprise in the conditions of war(Державний торговельно-економічний університет, 2024) Borodavko, Y. D.The article discusses the peculiarities and key aspects of developing a hotel business development strategy during the war. The author emphasizes the importance of adapting business processes, introducing innovative technologies to ensure safety and efficient guest service. Special attention is paid to the adaptation of marketing strategies, development of programs to support and motivate staff. Specific strategies to increase the sustainability of the enterprise and prepare for crisis situations are proposed.