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    Efficiency of foreign economic activity of the enterprise (based on materials of State Enterprise "Hlukhiv Forestry", Hlukhiv)
    (KNUTE, 2020) Pupkova Victoria
    oreign economic activity (FEA) is an important and integral part of economic activity of enterprises and all participants in market relations. Currently, there is virtually no industry that does not have contacts with foreign markets. However, despite the great interest of business entities in exercising the right to enter the foreign market and carrying out foreign economic transactions, practice shows that the results of these activities are not always positive due to its low efficiency. Based on the exceptional importance of participation in foreign economic activity for domestic enterprises, we can reasonably say that in modern conditions the issues of assessing the effectiveness of management mechanisms in foreign economic activity are becoming increasingly important. Foreign economic activity is a significant factor in the development of national production. Effective foreign economic activity of enterprises contributes to strengthening the country's export potential, increasing the competitiveness of Ukrainian goods on world markets, forming a rational structure of exports and imports, attracting foreign investment, modern re-equipment of enterprises and more. Therefore, the implementation of a systematic assessment of the effectiveness of foreign economic activity allows the company to timely develop appropriate measures to improve it. Analysis of recent research and publications has shown that the problems of efficiency of foreign economic activity, as well as improving its efficiency are relevant and insufficiently addressed. This problem has been studied by such domestic scientists as A.A. Mazaraki, N.M. Ushakova, L.О. Ligonenko, O.I. Kirichеnko, G.О. Filatov and other economists. They consider the foreign economic activity of the enterprise through its international economic and trade relations, which include: exchange of goods, specialization and cooperation of production, scientific and technical cooperation, economic and technical assistance, joint ventures and other forms of economic cooperation. Such scientists as A.M. Vichevich, S.S. Grinkevich, A.I. Kredisov, O.A. Kirichenko, O.A. Shvydarenko are focusing on such aspects of the research issue as factors and motives of participation of enterprises in foreign economic activity, strategic goals and objectives of foreign economic activity of enterprises, the structure of the mechanism of management of foreign economic activity and its components. A research of the economic literature on the effectiveness of foreign economic activity of enterprises shows that at nowadays the issues of improving the efficiency of foreign economic activity remain insufficiently covered and developed in professional research, especially, the problems and measures to improve the efficiency of foreign economic activity in forestry enterprises.