(Державний торговельно-економічний університет, 2024) Shvidchenko, A.
This article analyses data related modelling the business processes of Inditex, one of the world’s largest retail chains in the fashion industry, which includes such brands as Zara, Massimo Dutti, Pull&Bear and others. In the context of globalization and the growth of international trade, effective data analysis becomes a key tool for optimizing a company’s foreign trade activities.