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System analysis of the effectiveness of the marketing strategy in the web gaming industry
(Державний торговельно-економічний університет, 2024) Pychyniuk, B.
The article deals with the topic of evaluating the effectiveness of marketing strategies in the web gaming industry using system analysis. Various metrics for evaluating marketing effectiveness such as ROI, CPA and LTV are defined. System analysis is used to examine the interactions between these metrics, allowing an understanding of how various factors affect campaign success. Key marketing channels are analyzed to determine their role in attracting and retaining users. System analysis tools allow companies to optimize their marketing strategies, saving resources and time for in-depth analysis.