(Державний торговельно-економічний університет, 2025) Kamenchuk, D.
This article outlines a strategic plan for promoting castle tourism in the Ternopil region on the international market. It examines the region's substantial, yet underexploited, historical assets, including its numerous castles, palaces, and fortifications. The analysis identifies key challenges such as infrastructure deficiencies, geopolitical factors impacting safety perceptions, funding limitations, and insufficient international branding. To overcome these barriers, the plan proposes a multi-pronged approach centered on digital innovation, particularly virtual and augmented reality technologies, alongside strategic public-private partnerships, targeted influencer marketing, and a unified destination branding initiative. The article emphasizes the potential for castle tourism to drive economic growth, create employment opportunities, and contribute to the sustainable preservation of cultural heritage in the context of Ukraine's post-war recovery.