Факультет Економіки, Менеджменту та Психології

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https://ur.knute.edu.ua/handle/123456789/32

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Перегляд Факультет Економіки, Менеджменту та Психології за Автор "Ilchenko Iryna"

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    Development of the competitive advantages of a trade enterprise (based on materials of «RESTORATSIA-SERVIS» LLC, Kyiv city)
    (KNUTE, 2020) Ilchenko Iryna
    The relevance of the study. In modern unstable economic conditions and intensive development of competition, the achievement of competitive advantages by the company is one of the most pressing issues. Competitive advantages of the enterprise are the basis of its successful activity in the competitive environment, therefore the formation and development of competitive advantages are one of the purposes for the enterprise. The ability to meet the unique needs of consumers to achieve economic benefits is the key to success for the company, which allows it to be competitive in the market. The development of competitive advantages of any enterprise is one of the conditions for ensuring its competitiveness. In today's fast-changing environment, every company must regularly assess and analyze changes in the external and internal environment of the organization. Given such trends, the study of methodological approaches to assessing the development of competitive advantage is relevant. Despite significant advances in the theory and practice of research into the development of competitive advantage, there are a number of issues that remain the subject of debate among economists. Thus, most scientific works of domestic and foreign scientists use a universal approach when considering the role of co mpetitive advantages of the enterprise in gaining more market share, taking into account the increasing intensity of industry competition. At the same time, the concepts and classification of competitive advantages of the enterprise are insufficiently systematized. Significant scientific contribution to the study of theoretical aspects and classification of competitive advantages of enterprises made by the following scientists: Amstrong G., Ansoff I., Breus S., Didenko E., Ivanova U., Kimberly A. Kotler F., Kuncoro W., Marshall A., Melnyk V., Piatnytska G.T., Porter M., Fathutdinov R.A. and others. The purpose of the study is to generalize and deepen the theoretical and methodological principles for the development of competitive advantages of the trade 4 enterprise and substantiation of practical measures to achieve them in the studied enterprise. According to the purpose, the following tasks were formulated and solved: – to determine the theoretical and methodological bases of development of competitive advantages of an enterprise; – to analyze the state and dynamics of indicators of economic activity of «Restoratsia-Servis» LLC, and also a level of development of the competitive advantage, strategic reserves of formation of competitive advantages, technical and organizational and economic opportunities to increase them; – to develop main directions of increase of competitive advantages taking into results of functioning and prospects of development of the «Restoratsia-Servis» LLC; – to substantiate the economic efficiency of the proposed directions of development of the competitive advantages of «Restoratsia-Servis» LLC. The object of the sudy is the process of formation and achievement of competitive advantages by the enterprise. The subject of the study is the development of competitive advantages of a trade enterprise. The empirical basis of the study is the materials of financial and statistical reporting of Limited Liability Company «Restoratsia-Servis». The enterprise is located at: Kyiv, Valeriia Lobanovskoho Avenue, 119. The main activity of the company is wholesale of porcelain, glassware and cleaning products. The overall performance of «Restoratsia-Servis» LLC in 2019 is defined as one that decreased slightly over the last study year. Research methods. In order to obtain sound conclusions in the process of writing the final qualifying work were used methods of scientific abstraction, analysis and synthesis, as well as methods of structural and systematic analysis, expert analysis, and the method of comparative characteristics. Information base of the research. In writing the final qualifying paper were used official materials of the State Statistics Service of Ukraine, scientific papers of domestic and foreign scientists, financial statements of the enterprise, as well as information resources of the world computer information network Internet. The scientific novelty of the final qualifying paper are: theoretical generalizations and development of scientific provisions on the formation of competitive advantages Structure and volume of the final qualifying paper . The final qualifying paper consists of an introduction, three parts, conclusions and suggestions, appendices and a list of sources used. The main text of the work is 52 pages, including 22 tables, 10 figures and 5 formulas. The list of used sources con tains 50 items listed on 7 pages. The work contains 14 appendices set out on 32 pages.