Fayvishenko, DianaMelnikov, Artem2025-09-192025-09-192025Fayvishenko, D., & Melnikov, A. (2025). Digital transformation of fashion consumer behavior. In V. A. Osyka (Ed.), Entrepreneurship, trade, marketing: Strategies, technologies and innovations. Social communications in the formation of entrepreneurial ecosystems (pр. 665–667). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/11175enAttribution 4.0 InternationalDIGITAL TRANSFORMATION OF FASHION CONSUMER BEHAVIORhttps://orcid.org/0000-0001-7880-9801665–667