Zhukova, VitalinaYahelska, Kateryna2025-02-182025-02-182024Zhukova, V., & Yahelska, K. (2024). The role of video content in integrated marketing strategies for international brand management. In A. A. Mazaraki (Ed.), Brand management: marketing technologies. Digital marketing communications of brands (pp. 452–455). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/6135enAttribution 4.0 InternationalThesis