THE CRITICAL NATURE OF CREATIVITY IN DEVELOPING AND SUSTAINING BRAND COMPETITIVENESS

Chihichina, Marina2025-04-172025-04-172023Chihichina, M. (2023). The critical nature of creativity in developing and sustaining brand competitiveness. In A. Nypadymka (Ed.), The Science of the XXI Century: Challenges of the Contemporaneity. Management, marketing and advertising (pp. 511–513). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/9049enAttribution 4.0 InternationalTHE CRITICAL NATURE OF CREATIVITY IN DEVELOPING AND SUSTAINING BRAND COMPETITIVENESSThesis511–513