Ivanova, AlisaYahelska, Kateryna2025-02-172025-02-172024Ivanova, A., & Yahelska, Kateryna (2024). Formation of fashion industry brand strategy: modern technologies. In A. A. Mazaraki (Ed.), Brand management: marketing technologies. Modern marketing technologies and branding tools (pp. 214–216). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/5984enAttribution 4.0 InternationalThesis