Iankovets, Tatiana2025-02-172025-02-172024Iankovets, T. (2024). Digital branding in creating customer experiences of medicalinstitutions. In A. A. Mazaraki (Ed.), Brand management: marketing technologies. Modern marketing technologies and branding tools (pp. 206–210). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/5981enAttribution 4.0 InternationalDIGITAL BRANDING IN CREATING CUSTOMER EXPERIENCES OF MEDICALINSTITUTIONSThesis