Kokhan, MariannaTeslyuk, Evelina2025-01-172025-01-172024Kokhan, M., & Teslyuk, E. (2024). Marketing management strategy: business case in the beauty industry. In V. A. Osyka (Ed.), Entrepreneurship, trade, marketing: Strategies, technologies and innovations. Trade entrepreneurship and logistics: strategies and technologies (pp. 139–143). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/4196enMARKETING MANAGEMENT STRATEGY: BUSINESS CASE IN THE BEAUTY INDUSTRYThesis