BRANDING IN STRATEGIC CHANGE MANAGEMENT OF NON-GOVERNMENTAL ORGANIZATIONS

Ladychenko Oleksandra2025-08-142025-08-142025Ladychenko, O. (2025). Branding in strategic change management of non-governmental organizations. In O. S. Bondarenko (Ed.), Brand Management: Marketing Technologies. Modern Marketing Technologies and Branding Tools (pp. 114–116). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/10844enAttribution 4.0 InternationalBRANDING IN STRATEGIC CHANGE MANAGEMENT OF NON-GOVERNMENTAL ORGANIZATIONSThesis114–116