Kalaman, O.Mandrykin, D.2025-03-032025-03-032023Kalaman, O., & Mandrykin, D. (2023). Role of brand in enterprise competitiveness management . In A. A. Mazaraki (Ed.), Brand management: marketing technologies. Trends in the formation and development of brand management under martial law (pp. 54–59). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/6897enAttribution 4.0 InternationalThesis