Kovalchuk, Oleksandr2025-04-182025-04-182023Kovalchuk, O. (2023). The impact of artificial intelligence and its role in marketing. In A. Nypadymka (Ed.), The Science of the XXI Century: Challenges of the Contemporaneity. Management, marketing and advertising (pp. 579–582). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/9073enAttribution 4.0 InternationalTHE IMPACT OF ARTIFICIAL INTELLIGENCE AND ITS ROLE IN MARKETINGThesis579–582