MEDIA BRAND IN THE AGE OF INFORMATION OVERLOAD: STRATEGIES FOR KEEPING CONSUMERS’ ATTENTION

Kyianytsia Ivan2025-08-132025-08-132025Kyianytsia, I. (2025). Media brand in the age of information overload: Strategies for keeping consumers’ attention. In O. S. Bondarenko (Ed.), Brand Management: Marketing Technologies. Trends in the Formation and Development of Brand Management (pp. 34–38). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/10815enAttribution 4.0 InternationalMEDIA BRAND IN THE AGE OF INFORMATION OVERLOAD: STRATEGIES FOR KEEPING CONSUMERS’ ATTENTIONThesis34–38