Zelenaya, Marina2025-01-082025-01-082024Zelenaya, M. (2024). Digital transformation in business management. In A. Nypadymka (Ed.), The science of the XXI century: challenges of the contemporaneity. Management, marketing and advertising (pp. 579–581). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/2958enDIGITAL TRANSFORMATION IN BUSINESS MANAGEMENTThesis