Kyrychenko, Ksenia2025-04-182025-04-182023Kyrychenko, K. (2023). The power of influencer marketing in social media. In A. Nypadymka (Ed.), The Science of the XXI Century: Challenges of the Contemporaneity. Management, marketing and advertising (pp. 592–594). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/9077enAttribution 4.0 InternationalTHE POWER OF INFLUENCER MARKETING IN SOCIAL MEDIAThesis592–594