Lytvynenko, Y.2025-01-212025-01-212024Lytvynenko, Y. (2024). Strategic partnership development in university brand-management. In O. S. Bondarenko (Ed.), Marketing technologies in the digital space: Collection of scientific articles by full-time students. P. 4. (p. 184–189). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/4801This article explores the significance of strategic partnership development in enhancing university brand management. It delves into the theoretical foundations, practical implications, and unresolved challenges within the higher education sector, emphasizing the role of collaborative alliances in shaping brand identity, reputation, and stakeholder engagement.enstrategic partnershipsuniversity brand managementhigher educationbrand identityreputationstakeholder engagementinstitutional collaborationArticle