Kozlenko, Anastasiia2025-04-182025-04-182023Kozlenko, A. (2023). The use of analytics in marketing and its importance for decision-making. In A. Nypadymka (Ed.), The Science of the XXI Century: Challenges of the Contemporaneity. Management, marketing and advertising (pp. 585–587). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/9075enAttribution 4.0 InternationalTHE USE OF ANALYTICS IN MARKETING AND ITS IMPORTANCE FOR DECISION-MAKINGThesis585–587