Karkushka, Oleksandr2025-01-172025-01-172024Karkushka, O. (2024). Brand management for retailers. In V. A. Osyka (Ed.), Entrepreneurship, trade, marketing: Strategies, technologies and innovations. Trade entrepreneurship and logistics: strategies and technologies (pp. 129–131. State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/4191enThesis