Berezhna, O.2026-03-132026-03-132025Berezhna, O. (2025). Business diplomacy – how international companies build effective communication strategies. In D. S. Faivishenko (Ed.), Social communications: Challenges of today (to Journalist’s Day). Communication technologies in business and marketing (pp. 201–204). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/14175en-USAttribution 4.0 InternationalBUSINESS DIPLOMACY – HOW INTERNATIONAL COMPANIES BUILD EFFECTIVE COMMUNICATION STRATEGIESThesis201–204