Dolia, Kseniia2025-06-272025-06-272025Dolia, K. (2025). The impact of emotional branding on consumers in the digital age. In A. Nypadymka (Ed.), The Science of the XXI Century: Challenges of the Contemporaneity. Management, marketing and advertising (pp. 423–425). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/10391enAttribution 4.0 InternationalTHE IMPACT OF EMOTIONAL BRANDING ON CONSUMERS IN THE DIGITAL AGE423–425