Kumar, А.Yahelska, Кateryna2025-03-032025-03-032023Kumar, А., & Yahelska, К. (2023). Approaches to understanding the brand development management system . In A. A. Mazaraki (Ed.), Brand management: marketing technologies. Trends in the formation and development of brand management under martial law (pp. 48–50). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/6895enAttribution 4.0 InternationalAPPROACHES TO UNDERSTANDING THE BRAND DEVELOPMENT MANAGEMENT SYSTEMThesis