Bobrovnyk, D. Bondar, T.2025-03-042025-03-042023Bobrovnyk, D., & Bondar, T. (2023). Customer experience in brand development. In A. A. Mazaraki (Ed.), Brand Management: Marketing Technologies. Modern marketing technologies and branding tools (pp. 132–134). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/6972enAttribution 4.0 InternationalThesis