Mishchuk, Mariia2025-01-082025-01-082024Mishchuk, M. (2024). The history of marketing. In A. Nypadymka (Ed.), The science of the XXI century: challenges of the contemporaneity. Management, marketing and advertising (pp. 541–543). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/2942enTHE HISTORY OF MARKETINGThesis