Dolia, Kseniia2025-01-302025-01-302024Dolia, K. (2024). User generated content in business promotion. In A. G. Latygina, V. D. Borshchovetska, N. V. Nikolska, N. V. Sheverun (Eds.), Transformational challenges in the digital society. Language and intercultural communication in the context of digitalization (pp. 70–73). Державний торговельно-економічний університет.https://ur.knute.edu.ua/handle/123456789/5409enAttribution 4.0 InternationalUSER GENERATED CONTENT IN BUSINESS PROMOTIONThesis