BRAND STRATEGY OF THE ENTERPRISE

Kalinchuk AnhelinaYahelska Kateryna2025-08-142025-08-142025Kalinchuk, A., & Yahelska, K. (2025). Brand strategy of the enterprise. In O. S. Bondarenko (Ed.), Brand Management: Marketing Technologies. Modern Marketing Technologies and Branding Tools (pp. 112–114). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/10843enAttribution 4.0 InternationalBRAND STRATEGY OF THE ENTERPRISEThesishttps://orcid.org/0000-0002-3760-003X112–114