Holovan, Dmytro2025-04-182025-04-182023Holovan, D. (2023). The role of social media in modern marketing and advertising: difficulties and oportunities. In A. Nypadymka (Ed.), The Science of the XXI Century: Challenges of the Contemporaneity. Management, marketing and advertising (pp. 541–543). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/9059enAttribution 4.0 InternationalTHE ROLE OF SOCIAL MEDIA IN MODERN MARKETING AND ADVERTISING: DIFFICULTIES AND OPORTUNITIESThesis541–543