Goncharova, Sofia2025-06-132025-06-132025Goncharova, S. (2025). The role of storytelling in branding and marketing communication. In A. H. Latyhina (Ed.), Language communication in a globalized world. Strategies and tactics of implementing linguistic communication in economy and management (pp. 24–27). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/9929enAttribution 4.0 International24–27