INTERCULTURAL COMMUNICATION AS AN ELEMENT OF CROSS-CULTURAL MANAGEMENT

Demyanova, Alina, & Shatan, Daria2025-06-192025-06-192025Demyanova, A., & Shatan, D. (2025). Intercultural communication as an element of cross-cultural management. In A. H. Latyhina (Ed.), Language communication in a globalized world. Corporate culture and communication strategy in international business (pp. 276–279). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/10111enAttribution 4.0 InternationalINTERCULTURAL COMMUNICATION AS AN ELEMENT OF CROSS-CULTURAL MANAGEMENT276–279