Lutsenko, Victoria2025-04-182025-04-182023Lutsenko, V. (2023). Factors influencing advertising effectiveness. In A. Nypadymka (Ed.), The Science of the XXI Century: Challenges of the Contemporaneity. Management, marketing and advertising (pp. 601–604). State University of Trade and Economicshttps://ur.knute.edu.ua/handle/123456789/9080enAttribution 4.0 InternationalFACTORS INFLUENCING ADVERTISING EFFECTIVENESSThesis601–604