Martynenko, Oleksandra2025-03-262025-03-262023Martynenko, Oleksandra. (2023). The evolution of experimental travel: trends and innovations in the travel industry. A. A. Mazaraki (Еxecutive Еditor). International tourism business trends: Аrticles’s collection of master programs students. (р. 17–24). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/8156The article examines the essence of experiential tourism. Stages of the evolution of experimental tourism in scientific works. Experimental tourism in the context of tourist trends. New hierarchy of values of consumers of tourist services.enAttribution 4.0 Internationalexperimental tourismmass tourismexperimentsexperiencetravel trendsinnovationsекспериментальний туризммасовий туризмекспериментидосвідтуристичні трендиінновації.Article