Melnikov, A.2025-05-012025-05-012025Melnikov, A. (2025). Digital marketing management principles. In D. Fayvishenko (Ed.). Journalism and advertising: vectors of interaction (pp. 14–16). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/9664enAttribution 4.0 InternationalDIGITAL MARKETING MANAGEMENT PRINCIPLESThesis14-16