Bychok, O.2026-03-122026-03-122025Bychok, O. (2025). Digital brand identity in the era of TikTok and Stories. In D. S. Faivishenko (Ed.), Social communications: Challenges of today (to Journalist’s Day). Society, communications and media education (pp. 22–25). State University of Trade and Economics.https://ur.knute.edu.ua/handle/123456789/14108en-USAttribution 4.0 InternationalDIGITAL BRAND IDENTITY IN THE ERA OF TIKTOK AND STORIESThesis22–25